What Things To Consider Before Hiring Website Design Los Angeles Experts

Website is a business identity and if one needs to launch a business online, they actually need to concentrate in developing the best website. Yes, website plays a very important role, however, if you don’t pay attention on the same, you can’t stand anywhere in the market.

When you are searching for right professional website developer, you should need to consider few or more things in advance. They are essential to think, however, whether you are tech savvy or not, you should still think about professional and up to date website. So, check out all the essential things which are highly necessary to think as follows-

Website from scratch
It is very important to go with the best los angeles website design company which is known to offer customized website solutions. Yes, if you find any company which can help you to create a website from scratch, you can expect to have ultimate benefits. Website from scratch means, you can expect your own website which will look like exactly as you want to have, whether it is all about design, color, functionality, tabs, and other various things will be designed as per your preferences. There are various other service providers who always think about shortcuts, hence they may offer you readymade templates, hence avoid the same and spare some time to finalize the best design as you want to have.
 
Fully responsive website

It is highly important to think about fully responsive website and if you ignore the same, you may lose various clients of yours. Responsive website means your website can easily and properly display in any kind of the browser along with the devices- computers, tablets, laptops and smart phones. It is very important to consider as if your website won’t open in a correct format, rather staying on your website, people will prefer to move to any other website for more information.

SEO and user friendly website

Make sure not to develop complex website at all and ensure to go with simple to use, yet attractive websites. This way, people will easily explore your website and will enjoy getting more and more information, which easily push them to hire your products and services. Aside this, SEO friendly website is very important to go with as then only we can expect good ranking in various search engines. Your website design los angeles professional will be responsible to offer you the best seo and user friendly website, however, hire the best for ultimate website designing services.

Affordable pricing and other help

Only website is not enough for your business, even, your developer must help you with the hosting and domain services. If you don’t have much knowledge, consider the professionals and they will let you know what is necessary, arrange everything for you and ensure to charge reasonable prices. Also, make sure, they must be there all the time in order to help you out 24/7.

Web Design And Seo Agency - A Perfect Combo For A Great Business Launching

Today’s market is very tough and if we don’t go with unique and best approaches, we can’t exist anywhere at all. When it comes to launch a business, it is very important to make the best plan and work accordingly. Surely, the market is very tough, but still there are lots of positive things which can easily help in running business very well without any hassle.

We are living in 21st century where everything is possible and we can easily expect ultimate amount of progress using hi-tech strategies. So, what are you waiting for? This is a high time to know the best plan in terms to launch a business and you will surely get maximum amount of success, name and profit. Here is the step by step procedure you can go on as follows-

Search out the best website designing company

When it comes to launch a business, no matter how small or big it is, you should plan to have a great website. It is highly important to have a good looking website so that you can showcase everything about your business- the products and services you offer, about your company, location, prices, and other various facts and figures. You should need to take your website very seriously as everything – sales and profit depends of the same and you should think about relevant and easy to use website. The best web design agency los angeles will always there to help you and develop very potential, responsive and beautiful website can easily attract anybody.

Once your website is going to be developed, it is important to work more on our contents- written contents, images, videos and various others.

Promote your business

Developing a website doesn’t mean you will start getting great visitors, even you will need to put some efforts. Nothing to worry as this is a time to promote your website so that people able to know more about your business, products and services you sell. Promotion is like a introduction your services with the world and if you get success in the same, you will find ultimate business for sure. Hire seo agency los angeles and you will find various opportunities by their activities. Also, one can expect ultimate social media presence via which a good amount of traffic and enquires can expect to have.

Be attentive and offer good services

The professionals will do every possible thing for you, but you also need to do something for your business. It is highly important to think about giving great services to your customers so that they always think about to come back to you only as well as give your reference all the time. So, this is how you can easily beat your competition and ensure to get ultimate profit all the time.

Responsive Web Design - For Ultimate Traffic And Sales

For any business, website is highly important and if you are considering the same, you better find out the best website designer. Yes, only right and professional website designer will be able to meet your requirements as well as they will work tactically so that your business objectives can easily be attained.

Found a company and ready to make a website? Well, you should confirm whether you get responsive website or not. It is highly necessary to make your website responsive as then only it can easily be accessible to all and you can expect a great sale. What if your website is not responsive? Well, few or more people will unable to see your website on their mobile phones, tablets or other browsers and they will redirect to other websites for purchasing products and services. It is highly important to go with that company which must be known for offering responsive website design and with the help of the modern website design they can run your website across multiple devices. It is important to note that responsive website is highly important and around 70% of all internet traffic now coming from a mobile device. You should talk about the responsive web design professionals and they will let you know why it is essential to have a responsive website and how same sort of website can help people in a better manner.

Once you find your website is responsive enough you can find your website can be viewed from any device, whether it is all about a smartphone, tablet or a desktop computer. Also, the website will display completely fine in any type of browser you use. If you are with the experts, you can find professionals’ who are always ready to design and develop all the websites as per the customers’ needs at the forefront of our mind. Also, they go up with all modern approaches as well as pay full attention on using recent techniques to give you something the best. Don’t think having a responsive and good looking website means you need to pay a lot, even, you can expect finding affordable website designers who will serve you the best services as per needs and current market demands. Also, professionals are not like to offer you something outdated or readymade solutions, they will surely note up your complete requirements and will go with the custom design to meet your overall requirements. Yes, the professionals NEVER use templates and make out everything from scratch, however, if you need anything just let them know and get without any hassle.

 Don’t have an idea on how your site looks like? No worries, professionals will give you a complete idea on the same and will help you to know everything upfront.  Also, professionals guarantee that you’ll be 100% satisfied with your website design before they switch your website live.

How Web Design Agency Los Angeles Works And Very Popular?

Los Angeles is known for various reasons and first choice of all the people all around the world. Whether, it is all about to roam the very same place, work over there, living there or anything else, LA is very popular than anything else. Apart from places and all, if we talk about the website designers, one can find the world’s best website designers over there who will offer you creative and responsive websites to push your business to the next level.

Yes, LA website designers are highly talented, smart and hardworking, however, whenever you feel like to have a website you better talk to them. Would you like to know why web design agency los angeles designers are very popular? Well, there are lots of reasons for the same and they are something you better know as follows-

Note down your requirements

The professionals always go with the professional approach to ensure you the best services. They communicate with you and encourage you to speak up your all the requirements, references and choices. This always helps the professionals to understand about your requirements, they note down everything and move ahead to give you the best solutions.

Share the demo

Once the professionals know your complete requirements, they ensure to work from starch and create a PSD to show you a demo. Everything is made as per your requirements- color of the site, the design, pattern, tabs, jquery, header and footer and everything. They may share two or more demos with you so that you can pick up anyone of your choice and place an order to complete the site. Well, for all these things you don’t require to pay anything and once you approve the design, you will be liable to pay 50%.

Get updates

The professional website design los angeles agency will share a contract with you where all details will be mentioned – the quotation, duration to complete the website, mode of payment, term of payment and other various details. Also, one can expect to get updates from the professionals anytime. Also, one can expect to check everything on the same point and ask professionals to change or anything else if you find anything wrong.

Test your website

Professionals will surely deliver you the best and fully functional website and will definitely test everything before they handover the website to you. But, you also need to test everything on your own end and share your thought with them. Professionals might work on your domain and you can check everything on your own end before you make the final payment.

Also, professionals are the best to offer you after sales service, however, if you find anything wrong or would like to know anything, you should rely on them and they will surely be there for your help.

Best Face Forward – The Importance of Online Reputation Management

Online reputation management is important even for companies with sterling online reputations. Study after study shows that a strong majority of folks trust online reviews as much as a personal recommendation. In the last few years, online reputation management has gone from something that’s nice for a business to have to an absolute necessity. It’s natural for business owners to want to spend as little as possible on online reputation management, hiring freelancers or trying to do it themselves. However, the actual act of maintaining a great online reputation is more than just leaving a couple nice online reviews. It takes committed professionals with years of experience and the most cutting-edge tools.
Online Reputation Management Requires Trust and Commitment

When a company hires someone to manage their online reputation, the company becomes very vulnerable. The company needs to know that their reputation manager can guarantee their confidentiality in all respects. It has to be someone who takes them seriously and will never sell them out or cut corners. The best reputation managers can pinpoint where the problems areas are right away and immediately know how to provide lasting, ongoing solutions.

Business Needs Someone Who’s Been There Before

Good rule in online reputation management: never trust a management company who doesn’t give an estimate in writing. This estimate shouldn’t just say how much management will cost. It should also include the services, what all is required, and how long it will take. That’s the benefit of experience. It shows a company that’s done it before and knows exactly what to do. By that same token, honesty is also critical in online reputation management. A management company that gives comforting “blue sky” lies won’t cut it. A straight talking, “just the facts” approach that can tackle the issues directly is what the job requires.

Beyond Just “Cleaning Up” Problems

Quality online reputation management uses the best tools to take off the internet anything that’s truly a lie or crosses the line into libel, even if that requires getting an attorney. However, that’s not where the duties of managing an online reputation end. “Maintenance” is a very important part of managing an online reputation, so that the company can go forward. This involves eliminating problems as they come up, or even heading them off so that the problems never arise.

Websites Depot has successfully and completely restored and managed the online reputations of several companies. Some have “come back” from a low online reputation to be stronger than ever; others have reached heights that otherwise wouldn’t have been possible. A good analogy for managing a company’s online reputation is to think of it like cleaning an office. Sure, the employees and workers can try to do it. But they’ll miss spots. Deep stains and grime will sink in. Professionals can come in and clean up the office for good, and then continue cleaning it on a regular basis. A great company deserves great online reputation management.

How an Effective Social Media Marketing Increases Business

Just a few years ago, “social media marketing” meant writing a tweet and then calling it a day. Today, for a company to have effective social media marketing, it requires a strategy designed and implemented by experienced professionals. Running a business is a full time commitment, and every moment a business owner spends with their social media is less time they spend running the business. With the help of social media and content marketing professionals, social media can be a truly effective way to advertise a business and reach new customers.

The New Way for a Company to Make a Great First Impression

A good analogy for social media pages: imagine two coffee shops in a neighborhood. One is always packed, with people coming and going, very busy. The other is often empty, with occasionally a few customers stopping by. Obviously, people would gravitate towards the first coffee shop. Social media and content marketing work the same way. A social media page with a lot of engagement is going to look more popular to potential customers than one that just has a few “likes” and a comment or two. Social media and content marketing experts can bring that high level of engagement to a company’s page. Too many business owners just post a few pictures and hope that engagement will follow. Success with marketing on social media isn’t about luck, it’s about proficient specialists building a company’s brand and expanding their reach.

The Best Social Media Marketing Lets the Business Create the Brand

So many studies of social media advertising say the same thing: customers go back to a company they connect with emotionally. No matter the industry or service, customers want a company made of good people doing good things in their lives and the community. Social media provides the perfect platform for businesses to show not just what they offer, but who they are and what they do. Many business owners, upon hearing this, say some version of “I don’t know what to post.” That’s where social media professionals can assist. They can sit down with the business owner to figure out an online brand that humanizes the company. Social media gives every business a chance to expand their customer base and reach all of their untapped, potential customers.

Social Media Marketing Rewards a Company’s Hard Work

It’s terribly sad to see otherwise successful companies that are great at what they do lack customers. Low quality social media advertising can hold a company back from their true potential. A great company deserves to have a social media and content marketing plan that shows all their potential customers everything that makes the company great. Websites Depot can assist companies in creating lasting social media marketing success. With years of experience and proven techniques, Websites Depot can unlock a company’s true potential. That way, companies can connect even more strongly to the customer base they have and find the rest of their potential customers online through high quality social media marketing.

Great Web Design and Development is Good for Business

Web design and development is so important for a company, but so many don’t realize that. Thinking that just having a website is good enough is a common mistakes business owners make. In the modern, digital age, web design and development is critical to both serving a business’s customers as well as reaching new ones. These are a few ways that professional web design helps businesses get ahead and stay there.

The Next Step Past Mobile Design

In the beginning of E-commerce, most customers only looked at sites on their computers. Now, everyone has something different: tablets, smartphones and more. Responsive web design means that a company’s site can be easily accessed and navigated on any kind of device or browser.  Whether a potential customer is standing in line while looking at a company’s site on their phone, or browsing on their work computer during lunch, responsive web design makes for a site that’s convenient and easy to use. Everyone has seen a site that doesn’t feature responsive web design: distortions, “dead space,” and other problems that turn folks off from wanting to go to that site again. This is especially important as studies show over 90% of customers use mobile devices for comparative price searches.

CMS Inforporation

“CMS” stands for “Content Management Systems.” These powerful platforms (like WordPress) make it simple and easy for business owners to create articles, blogs and more on their site. When designed and implemented by experienced professionals, CMS allows workers of all skill levels to expertly update and publish information on the site. Using CMS properly can be a great boon to a company’s SEO rankings. Constantly updated engaging content can rocket a company towards the top of the search results while providing their customers (and potential customers) with even more. Better still, the proper CMS web design and development lets a company respond to the concerns of their customers rapidly.

The Importance of Web Design and Development in E-commerce

For companies that sell products online, great web design and development is crucial to the success of their E-commerce site. Having a site that offers services and goods at all times of the day and night is a tremendous additional revenue stream. When designed by pros who have been in the web design industry for a long time, an E-commerce site offers business owners the functionality and design appeal to reach all of their customers no matter what device they’re using to access the site.
Websites Depot: The Web Design and Development Authority

A business’s web design and development is too important to its bottom line to be left to amateurs and freelancers. The seasoned experts at Websites Depot sit down and work with their clients, so that they can build a site that looks and feels exactly like the business owners want it to. Contact them today and see how web design and development can grow a business and strengthen branding.

Machine Learning in SEO: How does it Work?

Machine Learning in SEO is one of the most crucial areas to take care of when it comes to rank a website on SERPs. This is a term that has seen a growing popularity in these days, but not too many people actually know how it works. According to the Stanford University, ‘machine learning is the science of getting computers to act without being explicitly programmed’. Sometimes it can be confused with AI, as it’s getting more and more difficult to establish differences between them.
Understanding Machine Learning

Machine Learning is essentially a system whose purpose is to solve a problem.  This solution is produced mathematically and can be programmed, providing faster results. It’s usually more predictable than Artificial Intelligence. The major Search Engines are investing lots of resources to push the evolution of machine learning.

A typical machine learning model provides a system with a specific set of data. This data has  multiple variables connected to a result that can be positive or negative. This gives the system a starting point to understand and recognize factors to produce a positive result. After this, the system receives new data. Every time it selects the right data, the system receives a reward value. And once this value is high enough to surpass an existing system, the machine learning algorithm is integrated as a whole.

Applications of Machine Learning in SEO

Rankbrain was Google’s first implementation of a machine learning algorithm into search engine optimization. To this day it’s one of their most relevant updates. Built with an understanding of entities and assigned to understand how they connect to a specific query, assist to a better understanding of it and thus provide the most accurate answers. Machine learning is applied on Rankbrain to constantly learn the connections and relationship between entities, replace and fix words that might be synonyms and guide other parts in the algorithm to produce the correct SERP.

A more complete comprehension of machine learning leads to a better understanding on how and why SERPs are laid out and why they rank the way they do. Understanding the system in which an algorithmic factor is weighted is crucial. It’s part of Google’s continuing efforts of giving the most specific results for certain query. Machine learning takes that to a new level of specification and personalization for each individual.

For more information about Expert SEO Services or any other Digital Marketing service you may need, call Websites Depot at (888) 477-9540.

SEO And Website Design LA – Perfect Combination Of Success

Online market is so broad and it actually offers amazing opportunities to all in order to earn money, without much investment. With the help of an online business, people today are earning amazingly well and that is without putting a lot of money, whether it is all about the space, manpower or anything else.

An online business can easily run from anywhere, whether it is your home or any other place and it is far better than others in order to earn money. If you are very much serious for the same and would like to earn great success and name, you should be serious for hiring Website designing and SEO service provider. Both the combination is perfect and other than the same, you won’t need anything else in order to beat your competitions or to earn good amount of money. You should ensure to hire right website designing company so that you can find them working in a creative manner on your project and end of the day you find an inspirational, beautiful and easy to use website.

To be with the professional website developer is having a lot of advantages and if you want to get seo friendly web design, responsive, beautiful and easy to use website, they are perfect to hire. They always ensure to go as per your preference and they never impose their decisions on you at all. So, just let them know what kind of website you would like to have and get ready to have amazing website to proceed with your business online. Once your website is done, you should plan to hire SEO professional so that your website can be promoted everywhere over the net. It is important to know that having a good looking website is not enough to attract visitors, even you should plan to promote your website so that people know about  your business and visit to your frequently.

For the same, you can take the help of the seo agency los angeles and it will ensure to promote your business so well so that you can attain all of your business objectives. SEO is the best way to be on the top list of the Google on all the business related keywords which are frequently searched by the people. Once you will be on the top of the list, there is nothing can stop you to have organic visitors on daily basis and this way you can find a great leads all the time to get great profit. So, website designing and SEO is the best combination which can decide a business success and if you really want to earn some amazing cash, do try them out and you won’t be disappointed at all.

Web Design Agency Los Angeles And Ultimate Process Of Web Development

Do you know a good website design is a way to get success by attracting the attention of the people? Well, this is true and one should plan to have the best and great website design and get ready to have various benefits without any hassle.

No matter what kind of business you are doing and whether you plan to run it up online or offline, you should have simple but attractive website. A website is a business identity and this is something can’t forget by anybody who would like to beat the competition. Today is the world when everybody, including teens is using smartphones and in order to enquire anything they ensure to move up with the website instead of calling them or visiting there personally. This is the smart world and everything can easily be done just in few clicks, thus, you better have your own website so that it can be served to the people round a clock. If you don’t have a website or you would like to re-design your old or not so attractive website, you better move up with the web design agency los angeles and they will surely have the best solutions for you. You better know that working with the professionals is a complete peace of mind and ease, thus, approach them and you will be amazed by checking out their great moves as follows-

They start working for you by noting your complete requirements about the website. You should disclose everything you feel about the design of the website, pattern, color, placement of contents, the platform of the website and other various things and professionals will surely have the best solutions for you. Even, if you can share a reference website with the professionals, it will be good to let them know your exact requirements. Once you are done, the experts will give their feedback to you, may suggest you at various points and soon they will present you a mock-up of your upcoming website in photoshop. This will help people to check everything in detailing and can look forward with the changes or anything else will be made by the professionals.

Once you approve the layout of the website, the website design los angeles professionals will convert the PSD into HTML or CSS3 and from there only the development of the website will be started. You will be glad to know that professionals are the best in making customized or complex designs, however, whatever in your mind just let them know and they will surely proceed to develop the same. They will surely update you with their work in progress and once they are done, will start up with the testing of the website, the pages and other various things in everywhere from different browsers to mobile and other devices. On the satisfaction of the clients, they ensure to make a website live and this way one can plan to run business successfully.

How to Fix WordPress Issues That Affect SEO

WordPress is hands-down the most powerful CMS today. Around 75 million websites are based on it, powering 25% of the world’s sites. With so many people using it, an obvious yet unnoticed problem arises: how to be original. Content duplication is the main reason why many WordPress sites don’t rank. So understanding how to fix WordPress issues like this is certainly necessary to get the best from your business platform.

Content duplication is not necessarily the same as duplicate content. Yes, even when they are basically the same words inverted. We usually talk about duplicate content in Search Engine Optimization when it comes to an exact replication, either of wording or code. The type of content duplication affecting WordPress is more about repeating snippets of content on categories and products pages, among other errors that we will discuss in this article.

Don’t let your content compete with your own content!

When you tag an article on WordPress, the system generates a page for this tag collecting all the content related to it. If the tag is the same as a category or a landing page on your site it will compete with them, generating a conflict that makes your pages lose rankings. You can fix WordPress issues related to tags by simply getting rid of them or add a meta robots noindex dofollow. This way, search engines will know that a tag’s are thin pages but they can follow its links and keep on crawling and indexing your website.

Similarly to tags pages, Categories pages feature several posts and blogs. They need to have H1 tags that are the same as the articles and just like tag’s these pages don’t always provide an answer to a specific query; they are also thin content. However, its is very usual that categories are used for specific channels within a website, which is very useful for many visitors. What you can do is to add a meta robot index and dofollow tags and create particular titles and copy for each category, and add in schema if it is relevant.

Another thing to keep in mind when it comes to fix WordPress issues that affect SEO is the fact that Search boxes might generate URLs. If someone externally links to these URLs or search engines find them, they can be indexable. In this case, adding a meta robots noindex dofollow wouldn’t be enough. You should find the unique identifier that these URLs have in common, usually a “?” after the main URL,  go into your robots.txt and add a disallow to this parameter.

Getting Help From Pros Who Know How to Fix WordPress issues
Websites Depot is a boutique Digital Marketing Agency specialized in SEO and web design. We have a team of Elite WordPress coders that provides the finest web development in Los Angeles and surrounding areas. With our help, you can get the best results from your existing website. You can also get a brand new, fast, mobile friendly platform that adapts to your needs and your audience.

Have a consultation with our experts by calling (888) 477-9540.

Facebook Marketing Updates for the First Half of 2018

Despite the recent data harvesting scandals and Millenials leaning to other Social Media ( like Instagram or Snapchat), Facebook is still the King of Social Networks, counting 2234 million users by April this year. Its growth never stops. And there have been several important Facebook Marketing updates so far for the first half of 2018 that you as a marketer need to know.

It is obvious that the changes affecting Facebook users conducts also affect the way we market on that platform. And most of the recent updates are related to content. For this reason, now more than ever it is important to know your audience’s persona, understand the customer’s experience and make it smooth. People is not going behind content; on the opposite, content is being brought to them.

3D, 360, AR and VR Content

Augmented and Virtual reality have crossed the boundaries of games and are an essential part of the most recent Facebook Marketing updates. AR chatbots, AR commerce, 3D posts and V-Commerce (via Facebook Spaces) are here to stay. Same applies to 3D, 360, and even holographic content. They have become an important part of the sharing experience on Facebook and we shouldn’t be surprised if Facebook search algorithm starts to favor such content.

Facebook Stories Winning Over Instagram’s

Believe it or not, Facebook is winning the battle over Snapchat and Instagram when it comes to stories. Since its implementation in early 2016, Facebook stories creation and consumption have growth 842 percent. You can capitalize them in your Social Media Marketing Strategy by finding your own persona and creating a consistent theme. Perfect your content creation for these stories not only with continuity but also using docu-type Stories or AR / Gif content. This doesn’t mean you need to abandon Instagram stories: switching from one platform to the other or exchanging content between them is also a very smart move.

Chatbot Marketing is Back!
The privacy scandal lead by Cambridge Analitica might have proved to be a fiasco, but that doesn’t mean it didn’t affect Facebook. The heat of this global discredit made them temporarily forbade marketers to build new chatbots. Now, Chatbot Marketing on Facebook is back with some minor changes. So it is a good time to audit your Facebook page for messenger and build a contact list for it. You can even add a chatbot to your own website’s homepage.

Voice Posts, Stories Archive and Cloud Storage

Voice is replacing typing so fast that we barely notice it. And Facebook is no exception. Facebook’s new voice posts will allow users to create audio messages similarly to Whatsapp voice message, but public. They will be possible only through the app’s built-in camera.

Stories is not the only thing Facebook mimicked from Instagram: just like them, Facebook will allow users to keep a Stories archive after their 24 hours expiration date.  Users will also have the option to store the photos and videos they shoot through Facebook app’s built-in camera. Their Facebook account will work as a cloud storage for that instead of their device’s hard drive.

These three new features are developing at the moment in India, before making their arrival to the rest of the world.

The Most Relevant Google Adwords Updates in 2018

In a continuing effort to expand and improve its paid ad service, Google has introduced some relevant Google Adwords updates in 2018. This renewal includes a new version of Google Adwords editor, new shopping campaigns, a type of Ad that targets Youtube users and the announcement of a whole new version of the platform by the end of this year.

Google AdWords Editor Version 12.3

One of the most important Google Adwords updates in 2018 was the release of the AdWords Editor version 12.3 in May. This update includes several interesting features. Now, you can view and download search terms reports, which is a great source of keywords and negative keywords. The new editor’s filter function lets you use queries that combine filters. This allows users to find extremely specific items in Adwords. Adwords Management Experts now can also edit CSV imports, attach ad extensions at the account level (just like they’d do with campaign and ad group levels) and even edit video campaigns through the ‘drive conversions’ subtype, which can include headlines and calls to actions. AdWords Editor version 12.3 also includes a quicker policy review to upload an ad and a beta release of responsive search ads.

New Shopping Campaigns
Google Adwords new shopping campaigns have the ability to use machine learning and automation to increment conversion value. According to Google, this “offers a fully-automated solution to drive sales and reach more customers”. These new shopping campaigns will help marketers achieve specific goals. They can increase conversion value or doing so at a particular return on ad spend.

These goal-optimized shopping campaigns will automatically optimize bids. They identify the most accurate audiences and determine where to feature ads in order to boost conversion value. These campaigns use both shopping and display remarketing campaigns to be used on Google, the Google Search Network and Google Display Network: Gmail and YouTube.

New Ads for People Watching Youtube on TV

With the increment of use of Smart TVs and internet connected devices like Roku, Playstation, XBOX or Apple TV, users have spent a total of 150 million hours per day watching Youtube on TV. Youtube TV reaches 85% of American homes nowadays. Google wants to capitalize this by creating a new type of Ads called “TV screens device”. These ads will be available for AdWords and DoubleClick Bid Manager. A new ad type to aim Youtube TV users in particular was also announced. Google Adwords will also feature “light TV viewers”, a new segment aiming to users that consume traditional television the least.

A New Version of Google Adwords by The End of 2018

Google announced that Adwords will provide “a new experience” with the implementation of a new design, streamlined reports and the chance to create campaigns based on business goals. This new experience will replace the traditional version of Google Adwords completely. However, all reports, filters and automated rules will be automatically moved from the previous version to the new one. This major update is believed to occur in October. Google said users will receive a notification by email with all the information and resources to do the switch properly.

The Best Instagram Marketing Practices for Local Businesses

It is known that Instagram is the Social Media of choice for the Millennial generation. Those who grew up using the internet and handling a cell phone made it the third most popular Social Media right after almighty Facebook and Youtube. As a local business, you can capitalize such huge potential by acing some of the best Instagram Marketing Practices available today.

Small, local business are the great winners on Instagram. It’s 800 million users login every day to do basically two things: share photos and follow other accounts sharing photos. The key to succeed on this platform is to stand by being an active part of such massive community. The more you get involved, the more the community will interact with your brand. The more engagement, the more conversions and sales for your business.

Be part of Instagram

Instagram is probably the Social Media that has a community sense the most. It’s not that prone to conflict as Facebook or Twitter as it’s more about image than text. However, sharing photos or videos is not enough. A successful social media marketing strategy on this platform requires that you genuinely participate on it.

How can you do that? Follow other brands and influencers and interact with their content. This is also a great opportunity to show your expertise and solidify your reputation. Interact with your competitor’s clients; answer their questions, be aware of their praise and wishes. It will be a matter of time until they start visiting your account and interact directly with your brand.

Stay proud; stay local!

As much as you need to be part of Instagram, you also need to be part of your community. As a local business, it is a good advice to repost content by local followers, other businesses in your area or local characters and celebrities. This way, followers will not only get the joy of seeing their post on your account but also know that you are local for real. You also get a bonus benefit: you save valuable time that you can invest in future posts with original, fresh content on your own.

Being such a visual platform, Instagram allows you to show your local lifestyle. Clients can notice that you are into that lifestyle, creating a unique identification and following. And even if they are not locals, users can tell that yours is a brand with an active role in its community. You can easily create content that links to local activities, events and community-specific holidays. By staying tune with your community, you can capitalize trending topics and lead those followers to your brand.

Optimize your Instagram Account and Profile

Hashtags on Social Media play a role similar to keywords on Search Engine Optimization. In order to boost your local reach, you should focus on localized hashtags. That way, people in your area can find posts from your business through area-specific hashtags. If you are promoting a hair salon, don’t use a generic #stylist; instead, use #LosAngelesStylist to reach those looking for a stylist in Los Angeles.

Instagram doesn’t allow you to share any link except for one place: your business page biography. You need to capitalize this as much as you can by adding your website’s URL. It might sound obvious but it’s the most direct way for Instagram users that reach your page to interact with your site and generate conversions. You should also include information of other social media platforms you use and your address and/or phone number for them to contact and visit you.

If you need assistance to manage your Social Media for your company, call Websites Depot at (888) 477-9540 to make a consultation with our experts.

All You Need to Know About Google Partners Directory

Google Partners Directory is the new venture of the giant search engine to list its most trusted third parties. This directory is part of the ‘Google My Business Partner Program”. It aims to promote companies registered in the Google My Business program.

According to an official statement, “The program will give business owners a directory of trusted partners to choose from when they need help managing their listings”. Third parties that are not approved can still manage Google My Business listings. However, they won’t be able to figure on the new directory.

Who Can Be Listed in Google’s New Directory?
There is still no official mention about the requirements an SEO Agency must fulfill to be listed in Google Partners Directory. Still, there are some reliable hints from Google itself. In an article published on May 1st, they announced updates on Google My Business API, a new GMB agency dashboard and the launch of a partners program. “And for the first time, agencies will be able to sign up and register for a Google My Business account. Registered agencies will get access to a brand new agency dashboard designed with our partners needs in mind”.

The article, ‘Making Google My Business work for agency and platform partners’, finishes with a valuable paragraphs about the new Google Partners Directory: ‘(…) to further support the agencies and platform partners (…), this month we’re launching the Google My Business Partners program. Trusted partners will be eligible for early access to new Google My Business features, a partner manager, and the potential to be featured on the Google My Business website’.

Google’s Anti-Scam Initiative
The announcement of the Google Partners Directory came along with Google’s newest initiative about robocalls and scammers. This initiative comes in the shape of a new complaint form where GMB partners can report eight main types of violations from third parties:

making robocalls or continuing, unnecessary calls.
claiming your Google My Business listing without your consent.
to claim to be employees or official Google Partners when they’re not.
saying they can guarantee top placement in Google Search or Maps
charging to get a business listed or to keep it listed on Google: Google My Business is a free product; agencies can charge for maintenance services, though.
to be involved in deceptive or harassing marketing or sales practices.
third parties that are not transparent with their clients.
to show inaccurate or false information about your business on Google Maps.

It is evident that Google is trying to clean up Google My Business of scammers and deceivers. This is a good new for those in the Search Engine Optimization industry. Google is in a  continuing effort to provide a quality internet experience, and it makes sense that they want to refine not only the websites they list but also, the third parties associated to it.

Websites Depot is a Certified Google Partner Agency. Call us at (888) 477-9540 for more information or to have a consultation with our experts.

Website Design Los Angeles - For Enhancing Your Business Online

Having a website is all about your business and you shouldn’t ignore the same fact at all. If you would like to introduce your business to the world, you must have a website to be launched on WWW so that everybody can check what exactly you are offering, where you are located and other various details.

It really doesn’t matter what kind of business you are doing, where you are doing and how, if you want success and would like to introduce your business, products and services to the local, national and international public, this can be possible via your website, thus, pay attention to find out reliable service provider and expect the best, light-weight and amazing website design without any hassle. No matter where you live or do your business, if you want the best and unique website design at sensible prices, you can’t ignore website design los angeles professionals. Yes, the professionals here are the best in designing and developing any kind of website of any complex requirements, thus, just hire them up and your A-Z issues will definitely be sorted out.

Don’t worry as you don’t need to travel all the way to the LA as you better communicate with the professionals over the phone, internet, and even video chat and they will definitely co-operate with you in letting you know what they can do for you and other various solutions. All in all, working with the LA pros will be a lot of fun and you will surely get a complete peace of mind by getting so impressive and beautiful website. There are other various things which will surely impress us by hiring web design los angeles professionals and that is- they always think about offering fresh, creative digital services to all the businesses, which want to grow online. Also, you will be impressed by checking out the team of designers who will be very passionate for work and very much experienced in creating unique, vibrant web and graphic designs for the clients. They don’t stop here only, and ensure to use the latest technology to create custom websites that are tailored to your business.

When it comes to the prices or if you are thinking to get a professional website, you will need to pay a lot, you are wrong. You will find their solutions so unique and creative and for which they will quote you a sensible price not a lot of price. Even, you will be happy to pay more for your website, as you will find everything so amazing, perfect and very much awesome, which can get you a great business in the shortest possible of time. So, what are you waiting for? You better move forward with the professionals in order to get amazing websites for the business and maximum growth.

Website Design And SEO – A Perfect Combo To Get Success

Are you serious to run your business online and taste the success? But, what about those competitions who are existed here in the market for several years now as well as the competition which is emerging day by day? Well, you just don’t think about your business and other strategies, but you also need focus on handling the competition in the market as well as your business visibility.

It is a high time that you introduce your products and services with the world so that they can know why you are here, what you are offering and how you are different from others. You should plan for everything and do consider hiring a team of the professionals for better visibility and promotion. It is necessary as we need to combat the competition so that we can attract more and more visitors in terms to influence our sales, profit along with goodwill. So, if you are ready, you better start up with the web design agency los angeles and they will definitely offer you the best and amazing solutions to meet your overall requirements. It doesn’t matter whether you want everything from the scratch or customized, or looking for readymade templates or you have any reference site, just discuss your overall requirements with the professionals and they will help you for sure. Once your website will be completed, you can test the same and will find it so light, responsive to all the browsers and devices, SEO friendly website and the website which can easily attract the attention of all.

You better know that professionals never only focus on the design and development, even they will ensure to check your contents- images, videos, and written materials as well make sure to present everything so that a user can easily get to know what they are looking for. Aside this, you should need to admit the fact that only website creation won’t give you enough business at all, however, you should plan to hire the marketing team to promote your website everywhere you want. This is very important and for that seo agency los angeles can help you up in a better way. SEO is the oldest and very popular tool which is all about search engine rankings, thus, you better hire the pros and get ready to have instant traffic and leads will surely push your business hard. Apart from SEO, there are other various marketing options, one can expect to have and they are- SMO, PPC, email marketing, content marketing, backlink creation and various other sorts tools will surely give you the best possible results. So, what are you waiting for? This is a high time to show the world what you can do for them and get ready to earn ultimate profit all the time.

Improving SEO Content with Powerful Writing

You may have a great idea, but what good is it if you can’t relay it to your readers? Truly effective writing lies in its ability to attract the reader’s attention, and to keep it throughout the whole post. So improving SEO content with powerful writing to communicate your ideas the best way possible. Here are some techniques for creating engaging content.

Use Power Words

It’s important to grab the attention of your readers, with the use of selective, powerful words. This is especially important when writing headlines. As such, use words that tap into your reader’s emotions.

Stay On Topic

A surefire way to lose your reader’s attention is to purport to answer your reader’s question, and then to go on an off-track ramble. A reader should not have to go through mountains of unnecessary information in order to have their question answered, and with the plethora of content, they don’t have to. They can simply take their attention elsewhere.

In order to create effective writing that keeps the attention of your readers, ask yourself this: “How is this helping to solve my reader’s particular problem?”. If you can’t make the connection between what you are writing and your original reason for writing it, you should probably revise your content.

Bullet Points

Never underestimate the power of clean, easy-to-navigate content. Even if your writing is concise, readers do not want to navigate 200-word paragraphs. Long paragraphs are not easy to skim. Furthermore, reading a short paragraph gives your reader a sense of accomplishment, and why would you want to take that away from anyone?

Utilize lists, bullet points, and short paragraphs to clean up your content, and make it easy to read.

Diagrams and Charts

Using visuals in your content is aesthetically pleasing (if done right). It allows your audience to receive more stimulation from your content, and to take a short break from the mounds of text they have to sift through. An added bonus of visuals is that they are easier to share via social media. And can be quickly looked at without much commitment on behalf of your audience.

Experts in improving SEO content

Powerful writing is a difficult skill to master. If you notice that your audience is not engaging with your content, utilize the above tips to increase your reader engagement. For professional help with creating high-quality content for your Search Engine Optimization, reach out to Websites Depot for our writing services.

Golden Rule of SEO: Stop Writing Forgettable Content

Increasing your ranking on Google Index is no longer a matter of producing relevant content. There’s a golden rule of SEO that says that content has to add value to the reader. Do you find that your website’s visitors often comment, share your content through social media, and post links to your website on their own platforms? Or do they come and go after lingering for several seconds, just enough to see that your website offers them nothing of value?

Writing SEO content, it can be easy to forget that you are communicating with actual humans. The main point of your content is not to increase your PageRank. Yes, you read that correctly. All that stuff is secondary. The main point of your content is to make the lives of your readers better than before they stumbled onto your webpage.

So what are you offering to make that improvement? Are you writing self-serving, meaningfulness ramble? Or do you genuinely care about the lives of your readers, and how you can add more value to it? Here are some ways to gauge the quality of your content:

Length

Although increasing the word count of your posts doesn’t automatically make your content of better quality, it is a step in the right direction. You might think to yourself that most readers are overstimulated, and stay clear of long posts. However, that can easily be mitigated by cleaning up your writing and using subheadings.

Likewise, don’t be afraid to create short, to-the-point posts. With proper use of multimedia, your word count can be significantly reduced without affecting the content of your work.

Natural Keyword Usage

Using keywords in your content is key in SEO writing. However, content oversaturated with keywords is the quickest way to turn readers off to your content, and to make them mistrust you, (and by proxy, your product). Come up with the keyword you want to use, and use it sparingly.

Address All Sides

Instead of writing from a single perspective, tap into your reader’s mind and come up with all the questions they may have about your post. For instance, if you are selling a product, don’t write that your product is great. Back it up with evidence. Even more, what makes your product better than that of your competitors? Elaborate, use anecdotes and empirical evidence. Whatever you may need to convince your readers that what you write is the real deal.

Going beyond this golden rule of SEO

Writing quality content is not easy, but it’s an important step in SEO. If you need help creating quality content for your website, reach out to our team of skilled writers at Websites Depot.

Improving SEO Content: Get Rid of Flabby Words

If you want to increase your website traffic, you need to attract the attention of your readers. But with the overabundance of online content, there is no reason why readers should read your content if it isn’t engaging them. Improving SEO content is a priority when it comes to attract traffic to your website.

One way to disengage your readers is to produce verbose content with weak words and expressions that don’t get to the main point. In the battle for the reader’s attention, make sure you aren’t making the following mistakes:

Using Too Many Words

If something can be said in one word instead of three, the former is the preferred method of writing. Adding useless words does nothing but make your content a pain to read. Getting rid of these redundant words and phrases makes your writing flow smoother, and is likely to retain your reader’s attention.

For instance, saying that something is “large is size” is the same as saying that something is “large”. Only difference? Word count. Decrease it.

Using Flabby Expressions
These expressions, like redundant words, do nothing to improve your writing. Instead, they act as fillers for limited content and create the illusion that the writer is saying more than they actually are. For instance, “in the event that” is the same as “if”. However, the former is unnecessarily long, more suitable for academic prose than for online content. It can bore your readers and make them more likely to move on to more reader-friendly content.

Not Saying What You Mean

Your readers should not have different interpretations of your content. This, of course, requires more effort from the writer. Don’t let that deter you. Oftentimes, using rich, specific language will reward itself by enticing readers, and leaving them with concrete ideas that will stick in their heads, instead of easily forgotten.

Improving SEO content with professional help

Powerful writing is a difficult skill to master. If you notice that your audience is not engaging with your content, make sure you’re not making the above mistakes when creating your content. For professional help with creating high-quality content for search engine optimization, reach out to Websites Depot for our writing services.

Professional Web Designers And Why They Are Important To Hire

When it comes to design a website, it is highly needed that you find very responsible, experienced and best service providers who can assure you the best, latest and very responsive design.

It is necessary as working with them is so easy and you can concentrate on your business rather than worrying about what the developers are doing and how they are performing. A professional website designer is very important for all the businessmen as they have a lot to offer you, which will definitely give you everything you want. So, if you don’t know how they can help you up in the best possible manner, you should check out all the advantages in hiring them up.

The very first advantage is to have seo friendly web design, which doesn’t provide by all at all. This is the benefit of hiring the professionals as they don’t work for money, but they work to offer you a complete peace of mind in terms to give you great visibility and profit. They are the one, will suggest you all the latest designs and other various important factors which will assure you to get the best website free from all the errors and issues. Talking about SEO friendly website design, this is something very important in terms to get the visibility in all the major search engines and this way the SEO or promotion procedure can be easier for you. Even, if your website will be SEO friendly, you can promote your website on your own without taking the help of the professional team.

Apart from this, they work from the scratch, however, if you have any kind of idea or design in your mind, don’t feel shy to share with them. You can also give them few references on anything, whether it is all about designing of a website, the color combo, the content placement, jquery of the website or anything else, they will surely obey your orders and will give you everything exactly as you want. Also, if they find you wrong or out of the track, they will definitely guide you in a better way so that you can expect the best website which can make anybody jealous. Not only this, professional web designers always have the best team of the experts not only for the designing, but for graphic designing in order to offer you the best and original images along with the content. You can expect high quality contents for your website which will surely complete the same and will look very appealing.

In addition to the same, you can expect professionals with you all the time and offer 24/7 customer support, so that you can expect quick help and support if you are stuck anywhere. So, hire the best and make out the best online identity.

Web Design Los Angeles To Demonstrate Business And Leadership

If you are serious for making a great business identity online, you should definitely consider having ultimate website in order to attract the people. This is the most important thing you should do no matter what kind of business you do, where you are running the same or what is its type- whether online or offline.

It is very important that you hire a professional and the best website developer so that you can expect the best, clean and easily to use website. If you need a website that’s good for your business, will grow alongside your business, captures your brand, and can adapt as technologies evolve, you will need to invest more time in finding the best company. Surely, you will find lots of companies in your area, freelancers and other various people who will give you full commitment in making the best website for you, but you shouldn’t believe on them at all. Website designing is not all about a childplay and you should find right person to offer you the best possible results.

Web design los angeles team can build any kind of website for you from a small website to the big one and this will definitely give you great visibility and leads. When you are with the pro you can expect anything from them and the best thing which you will definitely get and that is the best website can easily and promptly attract the visitors to take action, and that impact your bottom line in the process. It doesn’t matter whether you have full knowledge about the website designing and the platform or not, you can expect the expert advice which will surely help in having the right website as per your business. You should hire someone very specialized in the website design and development and they should have full knowledge on any platform ranging from custom WordPress to Boostrap, Joomla, Kentico, ASP.NET and various others.

When you hire any web design agency los angeles, you should confirm its level of work, the experience, communication, technology used and other various things. As well as, you don’t forget to check out their previous and current portfolios so that you can analyze their professionalism in creating the website. This is very important to judge their skills and talent and don’t forget to check out their packages or price as per your custom requirements. Also, you better let them know what exactly you want and check whether they are able to complete the project or not and what duration they are offering you. Aside this, you should check out the facilities, help and support and other various things are offering so that you can compare everything and move up with the best service provider in order to get the attractive website to attract great visitors to your sites along with the returning one.

Key Elements of a Good SEO Strategy

Ever since the internet became massive, the main objective of every company with a website is to show up at the top of search engine’s lists. This guarantees that billions of online users will see your brand. Most of them will not go beyond the first page of Google, Yelp or Bing. So the competition is harsh, no matter the niche your company belongs to. For this reason, it is important for you as a marketer to consider some key elements of a good SEO strategy. They’ll make a difference between a complete success or loosing thousands of dollars.

Investing in White Hat SEO is always the best choice. It may take some time, but it’s basically the only way to have a prosper, long-lasting online presence. Many people in the past had quicker results with bad SEO practices. Google developed their famous algorithm in order to stop these people from abusing of the system. Many victims of fraudulent SEO saw their rankings collapse and get serious penalties. That’s one of the reasons SEO is still a bad word in many circles. But following its best practices brings countless benefits.

How to improve your SEO

One of the main elements of a good SEO strategy is have a responsive web design for your digital platform. By 2018, 80% of all internet users own a smartphone and/or tablet. Missing adaptative design is basically missing 80% of the internet. Regarding SEO, Google analyzes people’s behavior online. And if your site has a high bounce rate due to clients not being able to browse on their mobile devices, your rankings will very likely fall.

A smart and efficient online reputation management will also gain you good rankings on SERPs. Google prioritizes good customer experience above everything. So if your company lacks of reviews on sites like YELP, Google my Business, Angie’s List or Facebook reviews, it’d be hard to expect good rankings. Don’t be afraid of trolling or negative feedback: if you handle them on time and properly, they can be even beneficial for your brand.

Featuring fresh, quality content has become more essential in time. With so much content online, it’s difficult to make a difference and engage audiences. But it’s not impossible. You can create relevant blogs and videos that inform and show your expertise in your industry. Optimizing the photos and videos you use for your pages will also helps Google crawl on them and detect that what you’re sharing is meaningful. This will necessarily elevate your rankings.

Let’s make a good SEO Strategy together

One of the things that discourage many people when it comes to SEO is that it takes some time to give results. You should expect to be in the first page of Google in around 4 or 6 month. And it might take up to a year to be number one, depending on your industry and how competitive it is. However, it’s worth it. When your brand ranks organically, its traffic increments drastically and can even outcome Pay Per Click efforts, which may give quicker results but are way more expensive.

Websites Depot is a boutique Digital Marketing Agency certified as Google Partners. We have the tools and the knowledge to provide you with the keywords, good content and everything necessary to make your website rank high in search engines. Call us at (888) 477-9540 and make an appointment with one of our Account Executives. Let us know more about your brand and we’ll guarantee your business will grow.

Useful Social Media Marketing Tips to Achieve your Goals

Search Engine Optimization is a top priority for anyone doing Digital Marketing. But Social Media Optimization has become equally important. 88% of the internet users rely on at least one of these platforms to get information about a brand. In fact, YouTube is the second most powerful search engine, right after Google. So it’s in your best interest to follow these useful Social Media Marketing tips to make your business grow and achieve your goals.

Social media has around 2 billion active users. So it makes absolutely no sense to rely just on your website to reach online audiences. If you haven’t done it yet, you should expand the boundaries of your site and start creating a presence in Social Media. The main goals you need to keep in mind since the beginning are to attract visitors, build a loyal base of followers and convert leads.

Doing Social Media Marketing the Smart Way

One of the fundamental Social Media Marketing tips that you need to follow is to set specific marketing goals. The more details you have about your target audience, the easier and more effective your choice of Social Media will be. This will also make it easier to aim to the right people, necessarily generates a loyal community, brand awareness and quality leads. You need to follow the SMART criteria:

Specific: target a particular audience.
Measurable: set quantifiable goals.
Achievable: establish challenges that are feasible at your level.
Realistic: be aware of your limitations and the context you’re moving in.
Time-related: set a period of time to achieve your goals.

Basing on this information, the next step is to choose the right platforms for your company. 79% of the internet users have a Facebook account, so having a page for your business y almost mandatory. But there’s also life beyond the giant Social Network. If you have a concrete knowledge of your audience, it’s easier to know where they spend time the most. And then you can choose between Snapchat, Tumblr, Vimeo, Pinterest, Google + and many others that, although not being as massive, are still very popular.

Featuring original, relevant content is as basic as necessary in any Digital Marketing strategy. Social Media doesn’t escape this reality. The more original and fresh your content is, the bigger your audience and the more you convert. This content is also an essential part of your online reputation management, as it reflects your expertise and leadership in your industry.

Going Beyond the Social Media Marketing Tips

Now that you know about your target audience and the platforms they use the most, it’s time to go to action. Social Media Marketing should be a link between your website and your business to the people you’re trying to reach. Your site should have responsive web design in order to receive all those prospects engaged through social media. A strong social media presence and an adaptative design are also ranking factors for Google. So your SEO will also be benefited by these efforts.

If you need assistance on Social Media Marketing, our experts at Websites Depot will be more than happy to help you. Call (888) 477-9540 and talk with an Account Executive to discuss any detail to make a solid presence in social media community.

How to Write SEO Content for Your Website

How many times did you read the phrase “content is king”? Although repeated, it’s essentially true; especially in Digital Marketing. How to write SEO content for a website is something that many marketers struggle with. Not only because of the effort that takes to feature original, appealing and fresh writing but also, because it’s necessary to optimize that content the right way in order to make it rank properly in SERPs. Otherwise, you may have the most revealing, most technical and best-written article… but no one will be reading it.

Optimization of your blogs and written content on your pages is the ABC of SEO. That’s what makes people find your website organically and eventually, hire your services. Websites Depot has in-house content writers who generate blogs for all of our clients. We do it that way because we know the importance of using the proper writing along with a careful use of keywords in order to make our client’s sites rank high. Throwing content meaninglessly and stuff it with keywords that make no sense is not only unattractive to users: it’s a total backfire when it comes to SEO.

The basic traits of how to write SEO content

The first thing you need to think about how to write SEO content is to research for your keyword. Nowadays, with the high levels of competition in digital marketing, it will be hard to rank for one or two simple words. You also need to keep in mind how common users perform searches, not only by typing but also with voice search. So it’ll be better to think about keyword phrases better than just keywords. Sometimes you can even find those phrases by performing a search yourself on Google. There are also very useful tools online like SEMrush that can help you get very good ideas and track where you ran for your keyword.

Once you choose the keyword or phrase, your writing will obviously revolve around it. Of course, it needs to be something relevant and attractive that shows your expertise in the topic you’re writing about. Forcing keywords in a writing and fill it with links will do little or nothing to your SEO and it can even hurt it. What you do need is to place your keywords strategically in several parts of your article:

1. The title
2. The first paragraph
3. The H1 or H2

Then, you need to use some variations of your keyword in the body of the blog. Of course, you need to make it feel natural for two reasons. One, because users looking for the keyword you want to rank for want to know more about it. And two, because Google’s artificial intelligence can tell the difference between real writing and spammy content. This can lead to the exact opposite of what you want, which is sinking your rankings.

Your article’s ideal length

Your article should be at least 300 words long in order to give your writing enough value and make it attractive to both your audience and search engines. It’s recommended to add no more than two or three links to your blog. These blogs should lead to pages that are relevant to the keyword they’re linking to.  In future blogs, we will share information about how to properly optimize your writing for SEO.

If you need assistance to create content for your website or if you don’t have the time to do it properly, we can help you. Websites Depot has expert, bilingual in-house writers, who can create excellent, relevant content for your pages and blogs. Call us at (888) 477-9540 and make a consultation today.

Does Hiring A Professional Web Design Agency Offer Some Benefits?

One of the problems of some small business owners is that they don’t hire a professional web design agency to handle their project. It’s true that hiring professionals can be expensive. But the results they offer outweigh the cost of hiring them. The majority of business owners who build their own site or hire an amateur failed to launch their website at all.

In today’s mobile world, you can’t afford to have a website designed by an amateur. Instead, your website must be interactive that can adapt to change.In other words, it must be optimized for new mobile devices. Furthermore, it can update content and keep it fresh. Plus, it has to adapt to the latest algorithm changes of the search engines. Most of all, your website must have a killer design. In that way, it can easily stand out in the crowd.

It’s true that you can figure out web designing by yourself. However, the results may not be as good as the result of hiring a web professional. Keep in mind that websites designed by amateurs failed most of the time. Always remember that your brand or company deserves better than that. When you hire a professional web design agency, like Websites Depot, you can focus on running your business and learning how to improve it, instead of just learning web coding and SEO.

Uses innovative technology

Professional web designers and developers are working with innovative technology to ensure that the websites of their clients can still adapt to changes many years from now. In other words, they keep an eye on any future developments. They can show you how to avoid getting left in the digital world. If you have a vague vision of your website, professional web designers can refine it. They can make sure that your vision works fine in life. And if you don’t have an idea on how your website should work, web design agencies can create your own unique look.

A Professional Web Design Agency has years of experience

Building a useful website is not an easy task. You need to be highly skilled, know the latest web standards and learn a few machine languages. If you don’t have those qualifications, then it’s best to allow web design professionals to handle it for you.

Websites Depot, for example, has years of experience in this field. Our experts will fix all issues related to web designing. They can look through thousands of codes or create custom solutions for your brand. Call us today at (888) 477-9540 and let us know how we can help you with your web design needs.

Can a No-Follow Tag Help Boost Your Search Ranking?

Some people cringe when they hear “nofollow” tag in SEO. The reason for this is that SEOs detest nofollow links. But it must not always be the case. In 2005, search engines created a nofollow attribute to fight link spam. Then, Google recommended that website owners must use it for paid link ads. It was their way of telling the Internet search giant that they’re being paid for the links. This approach helps Google in differentiating between paid and natural inks. This raises one question: can a no-follow tag help boost your search ranking?

Nofollow links are ideal

The most popular pages on Google have up to 40 percent nofollow links. Google expect reliable websites to have a natural backlink profile. In that case, a nofollow link carries an SEO value. For that reason, it should be part of your SEO strategy.

A nofollow link has real SEO value. However, it must have relevance to your site. Many popular sites place nofollow on their outbound links. It’s true that a link from them will have no value in PageRank, it still offers high value because of the size of their user base. A nofollow link provides potential visitors an opportunity to visit your site. It also expands their awareness. In fact, a mention on your site without a link can still be valuable to increase awareness about your website or brand.

But how should you implement nofollow link on your website?

One of the good guidelines you must follow is to use nofollow link in forums or comments. Keep in mind that user-generated content can be a source of spam. Even if you moderate it, things can still slip through. Then, if you have sponsored content, you must always use nofollow link. In press releases, it’s best to use nofollow links. That’s because the press release is being abused. Furthermore, press release sites are using nofollow links.

However, if you accept guest posting, you may consider a follow link in the bylines of authors. But you must only do so if your guest writer is a person you trust. Then again, it’s best only to allow guest authors to include one link in their byline. You may also use a do-follow to your interviewees. But use the anchor text of their name to be safe. If you’re not sure how nofollow and do-follow links can help improve your search rankings, please consult with Danny Star of Websites Depot. You may contact him through: (323) 922-5959

Magento Vs. WordPress: Finding the Best CMS Web Design Platform

Choosing the right Content Management System is essential to run a website that suits the needs of your business. This choice will depend mostly on the type of company you run and the use you want to give to your online platform. Do you want to use it as an online store? Do you want to feature information easily and quickly? Would you want to feature a massive catalog of articles? In this decision, the now classic rivalry Magento Vs. WordPress arises along with the question of which one is the best CMS web design platform.

Both platforms are equally powerful, easy to use and SEO friendly; some of the traits most online marketers appreciate the most. Magento and WordPress also feature an equally impressive level of customization and allow creating great eCommerce platforms. Although they share these basic (and crucial) traits, they have significant differences. Knowing these traits from each CMS will determine which one is the most suitable for you company.

Know more about your CMS
Some people still think WordPress is merely a blogging tool. And even though it started like that, that thinking is greatly outdated. In fact, WordPress dominate 30% of the websites all over the internet. This means over 70 million websites around the world.  This open code platform features many useful plugins; some of them, free of charge. Woocommerce, for example, is an excellent eCommerce platform. And Yoast is an intuitive and comprehensive tool to optimize your site’s pages and blogs for SEO. WordPress’ interface is quite intuitive and easy to use, and allows a high level of customization.

On the other hand, Magento is a special eCommerce web design CMS that allows you to create complete and easy to use online stores from ground. From startups to mega corporations, up to 150,000 websites run with this powerful platform. It allows you to add one-page checkout, a shopping cart or a whole product catalog to your store. However, it is not as easy to use and intuitive as WordPress. You may need the help of an expert in web development to take the best of it.

What Magento may lack in ease of use, it earns in security. WordPress’ popularity can backfire when it comes to safety, as it’s more vulnerable to hacking. And its ecommerce plugin makes it even more open to attack. Being a CMS that specializes in online stores, Magento features a more robust security. As it offers a limited quantity of extensions, there’s no need to worry about unsafe code or security loopholes.

The best CMS Web Design Platform for your business

You need to have a clear idea of what functionality you will give to your website. An online store needs to be not only quick and user friendly but also, safe. They handle a lot of sensitive information like credit card number, email addresses or phone numbers. In this case, Magento would be a better option for you. WordPress can give you a good online store too, but it’s not recommendable for big ecommerce store. It is superior, though, to use it in a website that works more like an online showroom for your products or service. And its SEO functionalities are more complete and easy to use than Magento’s.

If you still want to discuss what CMS would work best for your business, or if you have any additional questions, call Websites Depot at (888) 477-9540.

SEO Tricks To Beat Competitors

SEO results can be difficult to achieve. Some business owners get tired of pursuing it because it takes time to see results. Because of frustration, they don’t realize the significant effects of being on top of the Google search results page. They simply have to give up because getting on top is an impossible feat. However, with diligence, SEO can position any business at the top of Google search ranking. As a result, it offers a strong improvement in web traffic. In this post, let’s take a look at some SEO tricks that are worth trying.
Use the site colon search

It’s a trick that helps website owners in finding whether or not their sites’ pages are live and optimized. Some SEO experts utilize it at some point to help them find out whether their business is presented well in Google search results. This strategy is also useful in knowing about irrelevant site pages that aren’t related to typical searches made for particular products and services. A site is using insufficient SEO if search terms for a product aren’t presented enough. To change it, edit the content through a content management tool. It’s also vital to take a look at some duplicate entries. Google dislikes duplication as it becomes harder to determine between pages from the same domain and same keyword searches.

Promote link building

Links are vital in SEO rankings. It’s especially true if authoritative sites are linking to your site’s pages. Google considers those links as notable, resulting it to note your site as vital. To encourage other website owners to link to your site, make sure to provide high-quality content all the time. It’s all about quality and not about quantity. Some sites have been penalized because of low-quality links. They’re done to boost ranks deliberately. Use some tools to help you understand the quality of links that your site receives. Some tools allow you to mimic the link building strategy of your competitors so you can compete better in the search.
Utilize analytics tool

This tool allows looking at the fence of your competitor and knowing what they’re up to in improving their revenues through natural search. Some tools enable users to see the pages and keywords they drive the most traffic to a certain site. It’s useful to determine their traffic volumes and what search terms they use to obtain best results. One of the best tools is Google Analytics. It offers some valuable insights that can surely assist website owners in understanding the performance of their site. And of course, it has an essential role in Adwords Management.

For more information call Websites Depot at (888) 477-9540.

3 Steps To Make The Most Of Instagram

It’s true that Facebook continues to be the most favorite social media channel. However, it’s not the best platform for eCommerce business. According to some studies, Instagram offers the highest engagement. That said, this Facebook-owned platform becomes a necessity for companies that want to connect with a more engaged group of people. But how can you maximize the benefits of it? Here are 3 steps to make the most of Instagram.

Create a storefront

The platform is excellent to engage an audience. However, eCommerce shops aren’t allowed to add a link to their profile. They can’t also insert links in a post. It means that followers can only window-shop when they browse a brand’s post. That said, users can’t buy the product directly. They can’t even click a link to direct them to a product page. It means users have to visit the brand’s site and search the product catalog. It’s a hassle. However, brands can use an online tool that allows a creation of shoppable post on Instagram. With it, marketers can share photos of a product and mention the description in the caption. Users can click on the personal storefront’s link to know more about the product. When the users are in the particular storefront, they can click on the product’s link, so they’ll be directed to the product’s page to complete the purchase.

Conduct a comprehensive analytics
How do you know that your posts are performing well? Can they compete with your competitors’ post? To know all of these, you may use an analytics tool to track and measure those important metrics. An analytics tool for Instagram allows measurement of follow growth, the location of followers and real-time performance of posts. Likes and engagements can also be measured. Apart from that, it identifies the best times of the day to post.

Furthermore, the tool can help in analyzing the filter and hashtags used in a post. In here, you can find out if these things can influence engagement rate. The information provided will help in understanding on what filters to use to engage with the audience and which hashtags to use to improve visibility. There are analytics tools out there that can help in keeping an eye on your competitors. They allow comparison of performance regarding engagement, followers, and likes, among others.Plus, they reveal the posting habits, history and most-used hashtags of a brand’s competitors.

Manage contests

Instagram is an ideal platform to gain new followers and engage with an audience by creating an Instagram contest. There’s a tool for that. When creating a contest on Instagram, make sure to monitor its progress. Social Media Marketing on Instagram can be tough. Hence, most companies hire a social media marketing team to manage their marketing campaign. Call Websites Depot today to inquire about how we can boost your Instagram profile: (888) 477-9540.

The Benefits Of Personal Branding

It’s no longer easy to stand out these days. Thanks to the current business environment. However, some strategies can be used to step out of the shadows. Personal branding is vital to give yourself an advantage when searching for a job or boost your current career. Like it or not, personal brand follows you around. It exists even if you don’t want to cultivate it. The way you present yourself or your brand matters. It’s a way to establish yourself as a leader in your niche.

What is personal branding?

The first step to getting into the right direction is to know what personal branding is. The overall goal is to market yourself and improve relationships with colleagues, clients, and managers. Making yourself into a brand allows you to manage how people view you and how much trust you can get in your career. To achieve it, you need to create a distinct voice and ethical standard. But personal branding requires consistent work. It means that you can’t just have a social media presence or write an excellent post and expect it to boost your career for the rest of your life.
Build trust

Trust doesn’t flourish naturally. It has to be cultivated. To achieve it, a unique personal brand can help. Customers trust individuals and not a corporate brand. For instance, a brand message is shared several times if it originated from an individual. In here, you can use your personal brand to boost your company’s image. From there, it’s easy to build trust.

Discover a niche

It’s impossible to stand out from the crowd if your area of expertise is too broad. That said, try something specific to magnify yourself and skills. Even if your target audience is narrow, it’s best to be more specific to ensure a better connection with your audience.
Be a thought leader

It’s not easy to be one, and it’s not always on top of every person’s to-do list. However, it becomes easier when you establish yourself in a certain niche. It doesn’t matter what kind of niche it is. By providing the audience with helpful information and advice, it can help propel your status as a thought leader. But it’s all about building trust with actionable guidance. However, to be a respectable leader, you must know your niche so you can better understand what you are talking about. From there, you can offer genuine counsel. If you do it well, your personal branding can help you achieve career success.

Websites Depot experts can help you brand your business and provide you with the necessary Digital Marketing tools you need. Call (888) 477-9540 to make a consultation today.

Tricks To Improve Local SEO

The benefits of local SEO can’t be overlooked, despite the global SEO’s advantages. In a survey, some consumers would perform a local search using their mobile device and visit the store the same day. That said, any business must improve its online visibility to rank high in a certain area. If not, you could be at risk of losing out to competitors. It’s true that SEO can take time. But there are steps to take to improve local SEO of your business.

Promote business through local publication. It’s an ideal way to increase SEO. These local papers are indexed well by Google. Ask your local publications to cover your site. Foster a relationship with your local journalists to include your site’s updates on an ongoing basis. Getting a local coverage improves local SEO because of the links you get from those publications.
Obtain high-quality links

You can do so by presenting your business to students at a local school. It’s also useful to become a speaker or presenter at a regional business organization meeting. These groups may add your site’s link to their sites, after getting to know your brand.

Analyze title tags

To rank well in local searches, make sure to optimize the title tags of your site using local keywords. The title tag could be “keyword + your location.” For instance, if you’re providing cleaning services in Los Angeles, you may add this title tag: “attic cleaning services in Los Angeles.” This kind of title tag signals the search engines that your page is tied to LA. As a result, the page is highly likely to show up in local searches.
Establish a local business profile

To ensure that your local customers find you, create local business profiles on Google Plus, Yelp, and Yellow Pages. For every local profile, it can act as another way where local visitors can land on, and it’s the most basic way of Social Media Marketing. It’s another way to demonstrate social proof that drives people back to your company’s website.
Update business listing

But first, make sure you appear authentic when listing your business on Google, Yelp or Bing. Don’t forget to upload current photos that are of high-quality. They must be about your business. Never photoshop your photos as it can hurt SEO ranking. Then, update the business description regularly. Each time your company receives feedback, be it good or bad, make sure to respond constructively.

Contact Websites Depot today to learn more about how to improve your local SEO: (888) 477-9540.