SEO Tricks To Beat Competitors

SEO results can be difficult to achieve. Some business owners get tired of pursuing it because it takes time to see results. Because of frustration, they don’t realize the significant effects of being on top of the Google search results page. They simply have to give up because getting on top is an impossible feat. However, with diligence, SEO can position any business at the top of Google search ranking. As a result, it offers a strong improvement in web traffic. In this post, let’s take a look at some SEO tricks that are worth trying.
Use the site colon search

It’s a trick that helps website owners in finding whether or not their sites’ pages are live and optimized. Some SEO experts utilize it at some point to help them find out whether their business is presented well in Google search results. This strategy is also useful in knowing about irrelevant site pages that aren’t related to typical searches made for particular products and services. A site is using insufficient SEO if search terms for a product aren’t presented enough. To change it, edit the content through a content management tool. It’s also vital to take a look at some duplicate entries. Google dislikes duplication as it becomes harder to determine between pages from the same domain and same keyword searches.

Promote link building

Links are vital in SEO rankings. It’s especially true if authoritative sites are linking to your site’s pages. Google considers those links as notable, resulting it to note your site as vital. To encourage other website owners to link to your site, make sure to provide high-quality content all the time. It’s all about quality and not about quantity. Some sites have been penalized because of low-quality links. They’re done to boost ranks deliberately. Use some tools to help you understand the quality of links that your site receives. Some tools allow you to mimic the link building strategy of your competitors so you can compete better in the search.
Utilize analytics tool

This tool allows looking at the fence of your competitor and knowing what they’re up to in improving their revenues through natural search. Some tools enable users to see the pages and keywords they drive the most traffic to a certain site. It’s useful to determine their traffic volumes and what search terms they use to obtain best results. One of the best tools is Google Analytics. It offers some valuable insights that can surely assist website owners in understanding the performance of their site. And of course, it has an essential role in Adwords Management.

For more information call Websites Depot at (888) 477-9540.

3 Steps To Make The Most Of Instagram

It’s true that Facebook continues to be the most favorite social media channel. However, it’s not the best platform for eCommerce business. According to some studies, Instagram offers the highest engagement. That said, this Facebook-owned platform becomes a necessity for companies that want to connect with a more engaged group of people. But how can you maximize the benefits of it? Here are 3 steps to make the most of Instagram.

Create a storefront

The platform is excellent to engage an audience. However, eCommerce shops aren’t allowed to add a link to their profile. They can’t also insert links in a post. It means that followers can only window-shop when they browse a brand’s post. That said, users can’t buy the product directly. They can’t even click a link to direct them to a product page. It means users have to visit the brand’s site and search the product catalog. It’s a hassle. However, brands can use an online tool that allows a creation of shoppable post on Instagram. With it, marketers can share photos of a product and mention the description in the caption. Users can click on the personal storefront’s link to know more about the product. When the users are in the particular storefront, they can click on the product’s link, so they’ll be directed to the product’s page to complete the purchase.

Conduct a comprehensive analytics
How do you know that your posts are performing well? Can they compete with your competitors’ post? To know all of these, you may use an analytics tool to track and measure those important metrics. An analytics tool for Instagram allows measurement of follow growth, the location of followers and real-time performance of posts. Likes and engagements can also be measured. Apart from that, it identifies the best times of the day to post.

Furthermore, the tool can help in analyzing the filter and hashtags used in a post. In here, you can find out if these things can influence engagement rate. The information provided will help in understanding on what filters to use to engage with the audience and which hashtags to use to improve visibility. There are analytics tools out there that can help in keeping an eye on your competitors. They allow comparison of performance regarding engagement, followers, and likes, among others.Plus, they reveal the posting habits, history and most-used hashtags of a brand’s competitors.

Manage contests

Instagram is an ideal platform to gain new followers and engage with an audience by creating an Instagram contest. There’s a tool for that. When creating a contest on Instagram, make sure to monitor its progress. Social Media Marketing on Instagram can be tough. Hence, most companies hire a social media marketing team to manage their marketing campaign. Call Websites Depot today to inquire about how we can boost your Instagram profile: (888) 477-9540.

The Benefits Of Personal Branding

It’s no longer easy to stand out these days. Thanks to the current business environment. However, some strategies can be used to step out of the shadows. Personal branding is vital to give yourself an advantage when searching for a job or boost your current career. Like it or not, personal brand follows you around. It exists even if you don’t want to cultivate it. The way you present yourself or your brand matters. It’s a way to establish yourself as a leader in your niche.

What is personal branding?

The first step to getting into the right direction is to know what personal branding is. The overall goal is to market yourself and improve relationships with colleagues, clients, and managers. Making yourself into a brand allows you to manage how people view you and how much trust you can get in your career. To achieve it, you need to create a distinct voice and ethical standard. But personal branding requires consistent work. It means that you can’t just have a social media presence or write an excellent post and expect it to boost your career for the rest of your life.
Build trust

Trust doesn’t flourish naturally. It has to be cultivated. To achieve it, a unique personal brand can help. Customers trust individuals and not a corporate brand. For instance, a brand message is shared several times if it originated from an individual. In here, you can use your personal brand to boost your company’s image. From there, it’s easy to build trust.

Discover a niche

It’s impossible to stand out from the crowd if your area of expertise is too broad. That said, try something specific to magnify yourself and skills. Even if your target audience is narrow, it’s best to be more specific to ensure a better connection with your audience.
Be a thought leader

It’s not easy to be one, and it’s not always on top of every person’s to-do list. However, it becomes easier when you establish yourself in a certain niche. It doesn’t matter what kind of niche it is. By providing the audience with helpful information and advice, it can help propel your status as a thought leader. But it’s all about building trust with actionable guidance. However, to be a respectable leader, you must know your niche so you can better understand what you are talking about. From there, you can offer genuine counsel. If you do it well, your personal branding can help you achieve career success.

Websites Depot experts can help you brand your business and provide you with the necessary Digital Marketing tools you need. Call (888) 477-9540 to make a consultation today.

Tricks To Improve Local SEO

The benefits of local SEO can’t be overlooked, despite the global SEO’s advantages. In a survey, some consumers would perform a local search using their mobile device and visit the store the same day. That said, any business must improve its online visibility to rank high in a certain area. If not, you could be at risk of losing out to competitors. It’s true that SEO can take time. But there are steps to take to improve local SEO of your business.

Promote business through local publication. It’s an ideal way to increase SEO. These local papers are indexed well by Google. Ask your local publications to cover your site. Foster a relationship with your local journalists to include your site’s updates on an ongoing basis. Getting a local coverage improves local SEO because of the links you get from those publications.
Obtain high-quality links

You can do so by presenting your business to students at a local school. It’s also useful to become a speaker or presenter at a regional business organization meeting. These groups may add your site’s link to their sites, after getting to know your brand.

Analyze title tags

To rank well in local searches, make sure to optimize the title tags of your site using local keywords. The title tag could be “keyword + your location.” For instance, if you’re providing cleaning services in Los Angeles, you may add this title tag: “attic cleaning services in Los Angeles.” This kind of title tag signals the search engines that your page is tied to LA. As a result, the page is highly likely to show up in local searches.
Establish a local business profile

To ensure that your local customers find you, create local business profiles on Google Plus, Yelp, and Yellow Pages. For every local profile, it can act as another way where local visitors can land on, and it’s the most basic way of Social Media Marketing. It’s another way to demonstrate social proof that drives people back to your company’s website.
Update business listing

But first, make sure you appear authentic when listing your business on Google, Yelp or Bing. Don’t forget to upload current photos that are of high-quality. They must be about your business. Never photoshop your photos as it can hurt SEO ranking. Then, update the business description regularly. Each time your company receives feedback, be it good or bad, make sure to respond constructively.

Contact Websites Depot today to learn more about how to improve your local SEO: (888) 477-9540.

Ways To Improve eCommerce Revenue

An eCommerce site offers an unlimited way to grow revenue. It’s a big venture for all businesses. Unfortunately, launching an online store won’t guarantee success. That is, an increase in revenue isn’t a guarantee of having to put in the work. Business owners must use any creative strategies they can think of to boost their online sales. Increasing conversion rate is the fastest way to improve eCommerce revenue. The good thing is that there are several ways to do it.
Provide an exit offer

Most website visitors add products to their virtual shopping cart. But, for some reason, they leave the site before they complete the purchase. The average abandonment rate for eCommerce ships is from 60 to 80 percent. Now, if you have a product that costs $100 and you have an average daily visitors of 1,000, 40 percent of them are likely to convert while the rest would abandon their cart. Cutting cart-abandonment by 50 percent could help generate $40,000 to $45,000 in revenue. But what’s an exit offer. It’s a kind of offer that shows up when visitors try to leave before completing their purchase. The offer encourages shoppers to continue with their purchase. These incentives could be a coupon code or free shipping.

Introduce an affiliate program

It can boost traffic and online sales without having to spend on advertising. This program is a risk-free strategy. Start by having an in-house affiliate program. Or join a secure network to promote it. What’s best about joining an existing network is that there’s no need to hire a person to manage it. Furthermore, it allows instant access to the best affiliate marketers available. Before introducing it, however, make sure to have a strong offer. Then, the website must be fully optimized. Be sure to help affiliates to be successful because their success is also the victory of your eCommerce business.
Offer cross-selling

Purchasing additional items would significantly increase revenue without having to add advertising and marketing costs. When checking out, visitors are presented with relevant up-sell offers. Cross-selling is a process that involves matching items that are best-selling items or often purchased together. Up-selling is different because it provides buyers to buy a higher quantity at a discounted price. It’s an irresistible offer that customers can’t resist. Amazon used this strategy in 2006 when the increased in sales were mostly the result of cross-selling.

If you need further help in boosting online sales through eCommerce Web Design, call Websites Depot’s team today: (888) 477-9540.