Monday, 29 July 2024

SEO Agency Content Tips for Getting Things Done When Out of the Office

Are you traveling during the summer but still have work to do? Do you want to get things done even when you’re outside of the office? The modern workstation isn’t just in the office, it’s everywhere. As someone who works both in an office and remotely, I know how important it is to be able to work from anywhere and at any time. I have to create content for our omnichannel SEO agency in Los Angeles from the airport, from a car, from a client’s place of business, and anywhere else. These are some of the tips that work for me that you can incorporate into how you work.

Prepare for the Bare Minimum
 
In an optimal world, every airport you step into has several tables with plugs connected for you to use your laptop, each rideshare has a USB port, and so forth. However, that’s not the world we live (or work) in. So, if you’re going to work on the go, you’re going to need to be able to adapt.

I’ve gotten quite good at writing while sitting on the floor, at an odd angle, hunched up, or in several other body poses to make sure that I’m near a plug. My old laptop needs it. I’ve been doing this long enough that I channel it into my work, drawing upon what could be a distraction or a concern to be able to provide solutions and value to my readers and viewers.

So, before you try this, make sure you know exactly what the bare minimum you can effectively work with is. You’ll note I said “effectively work.” That means you can perform your duties at your highest ability. Simply “pushing things around a computer screen” is not good enough. You aren’t doing anyone (yourself, your company, your clients/customers/etc.) any favors with that level of performance.

For me, that’s a laptop, noise-canceling headphones, and my laptop rest that I put over my legs. So long as I’m within distance of a plug, I can work anywhere.

Be Able to Adjust (and to Focus)
 
In the end, working from anywhere isn’t just about the technical aspects. It’s about what you can do, too. Can you work while people are walking by? Can you get tasks done, on deadline and at your absolute best, while life is happening around you? It’s not for everyone. People who are great at their jobs might not be able to do this.

If you aren’t sure (or if it’s been a minute), there’s a good way to test this. Before you try it “for real” (i.e., on the clock/on deadline for your job) go to a local coffee shop, restaurant, bar, some public place, and try to do a little bit of work. Maybe it’s “off the clock,” “after hours,” etc. Perhaps it’s even something simple and small: putting together the work you’re going to do tomorrow in the office, for example.

If you’re able to do that, then you very well could be able to do your job from practically anywhere. That also leads me to my next point:

Prepare Before Being on the Go
 
Here in the year 2024, you know to plan out tomorrow’s work the night before. That’s crucial for just about any job. It’s especially crucial if you’re going to be working in a new place. When I know I’m going to be working while I’m traveling, I plan even more. The last thing I want is to be in a position where I’m traveling and not sure what to work on next.

Because, it’s in those moments, those indecisive ones, where it can be a bit more challenging to focus to the level this work requires. As such, I don’t let it happen. Planning your work out ahead of time is important for any business. When you’re going to be on the go, it’s all that much more crucial.

My tip here: plan out a bit more than you might need. If you’re like me, you have more tasks in a given day than you could ever possibly get done. That’s a blessing – it means there’s work. As such, I plan out more than I could get done when I get on the road. That way, there’s always something that needs my attention.

A Phone Ready to Go
 
Of course, the entire time that everything above is happening, I have my phone with me. That’s for multiple reasons. I’m easy to get in touch with, for both colleagues and family, yes. Plus, if the wifi goes down in the airport/coffee shop/UBER, I can make my phone a wifi “hotspot” and use it to get things done.

Plus on top of all of that, I can use my phone to take pictures, record voice memos when something comes to me, and more. I work on the laptop. But, my phone is my co-worker when I’m traveling.

More Than Content From Our Omnichannel SEO Agency in Los Angeles
 
These are some of the ways that you can be more productive no matter where it is that you might be. That said, I’m just one worker at this company. We do a lot more than just make content. We’re an entire agency. That means we have SEO experts, web designers, web developers, social media experts, and so many others.

To see how we can help your business to grow, you can reach us through this site or by calling.

Only Google Ranks Reddit Content: What You Need to Know

When the digital marketing landscape changes, you have to adapt. We do that for our clients. We stay on top of and ahead of the changes in the industry. This is ongoing work as the industry is always changing. Recently, it came out that Google is the only search engine that shows Reddit posts in their search results. Below are some facts that the experts at our omnichannel digital marketing agency have to put together right now.

This situation is still unfolding. The ultimate fallout won’t be known for some time. As the situation continues to change, we’ll be there to help our clients every step of the way.

What’s Going On

According to an article in PC Gamer, “Google’s Now the Only Search Engine That Will Show Reddit Posts in Search Results and It’s Somewhat AI’s Fault.”

Jacob Fox writes in the article: “… search engines other than Google, such as Bing and DuckDuckGo, aren’t showing any Reddit results from the last week in their search results.”

Mr. Fox goes on to  rewrite that “This seems to be because of changes to Reddit’s robots.txt file” and “But, Google’s still managing to display new Reddit results in search results, which means it’s somehow able to access Reddit’s information despite the robots.txt disallow.”

What It Means to You

Essentially, if you’re creating content on Reddit, it’s not going to show up in any search engine other than Google. Sure, Google’s the biggest search engine, but there are still a lot of potential customers/clients on Bing, DuckDuckGo, and the like.

By not allowing this content into the search results, then the odds are all that much better that it’s going to be buried. You can create great content on Reddit, the kind that would absolutely better connect you to potential customers, demonstrate your authority, reach the audience you want, and so forth… yet, folks won’t be able to find it. That’s a problem.

Before you dismiss this with some variation of “Oh, that’s just Reddit,” remember that Reddit is a truly enormous community. Moreover, Reddit, with so many subreddits, is one of the better platforms for targeting an audience.

So, without even knowing what your business is, gentle reader, we feel quite confident that there’s a subreddit of folks who would be interested in your goods and/or services. With this new action, it’s going to be a bit more difficult to get those people to find your content.

Why is Reddit Doing This?

Most believe that this is due to a deal Google and Reddit have made. Google recently signed a deal with Reddit where Google would get to use Reddit’s content for AI training. Google paid $60 million to be able to do this, so it stands to reason that they would want to get their money’s worth.

That said, this didn’t happen in isolation. As you may know, there’s a trend right now of certain website-blocking bots used by AI companies for data scraping. They don’t want to let the AI companies use their content to train their artificial intelligence, or, rather, they don’t want to let the AI companies use their content to train their artificial intelligence without a fee.

With so much user content being generated at all times, day and night for several years, Reddit is a veritable goldmine of content for AI learning. This can help Google’s AI tremendously.

How Website Depot Can Help
For many years now, our full service digital marketing agency helped our customers with Reddit marketing. We understand the power of Reddit and how to harness it. There’s a subreddit, there’s a community on Reddit that’s interested in what you have to offer. We’ve been able to help connect our clients to those Reddit users. Indeed, we have a proven track record.

Now, that experience is more important than ever. As Reddit becomes less visible without the help of other search engines, it can be all the more beneficial to work with someone who knows how to use Reddit marketing to your business’s advantage.

Reddit isn’t like any other social media platform. It’s not Instagram, Facebook, TikTok, and the like – Reddit is a world unto its own. If you’re going to use Reddit to market your business (and you probably should), you’re going to want someone who’s been there before. That’s where we come in.

No matter what happens, or how the world of digital marketing changes, we’ve always connected our clients to their customers. We’re going to continue to do that for a long time to come, not just adapting to changes but adapting these changes to the betterment of our client’s bottom lines.

To schedule a free evaluation, message us through our site or call.