Improving SEO Content with Powerful Writing

You may have a great idea, but what good is it if you can’t relay it to your readers? Truly effective writing lies in its ability to attract the reader’s attention, and to keep it throughout the whole post. So improving SEO content with powerful writing to communicate your ideas the best way possible. Here are some techniques for creating engaging content.

Use Power Words

It’s important to grab the attention of your readers, with the use of selective, powerful words. This is especially important when writing headlines. As such, use words that tap into your reader’s emotions.

Stay On Topic

A surefire way to lose your reader’s attention is to purport to answer your reader’s question, and then to go on an off-track ramble. A reader should not have to go through mountains of unnecessary information in order to have their question answered, and with the plethora of content, they don’t have to. They can simply take their attention elsewhere.

In order to create effective writing that keeps the attention of your readers, ask yourself this: “How is this helping to solve my reader’s particular problem?”. If you can’t make the connection between what you are writing and your original reason for writing it, you should probably revise your content.

Bullet Points

Never underestimate the power of clean, easy-to-navigate content. Even if your writing is concise, readers do not want to navigate 200-word paragraphs. Long paragraphs are not easy to skim. Furthermore, reading a short paragraph gives your reader a sense of accomplishment, and why would you want to take that away from anyone?

Utilize lists, bullet points, and short paragraphs to clean up your content, and make it easy to read.

Diagrams and Charts

Using visuals in your content is aesthetically pleasing (if done right). It allows your audience to receive more stimulation from your content, and to take a short break from the mounds of text they have to sift through. An added bonus of visuals is that they are easier to share via social media. And can be quickly looked at without much commitment on behalf of your audience.

Experts in improving SEO content

Powerful writing is a difficult skill to master. If you notice that your audience is not engaging with your content, utilize the above tips to increase your reader engagement. For professional help with creating high-quality content for your Search Engine Optimization, reach out to Websites Depot for our writing services.

Golden Rule of SEO: Stop Writing Forgettable Content

Increasing your ranking on Google Index is no longer a matter of producing relevant content. There’s a golden rule of SEO that says that content has to add value to the reader. Do you find that your website’s visitors often comment, share your content through social media, and post links to your website on their own platforms? Or do they come and go after lingering for several seconds, just enough to see that your website offers them nothing of value?

Writing SEO content, it can be easy to forget that you are communicating with actual humans. The main point of your content is not to increase your PageRank. Yes, you read that correctly. All that stuff is secondary. The main point of your content is to make the lives of your readers better than before they stumbled onto your webpage.

So what are you offering to make that improvement? Are you writing self-serving, meaningfulness ramble? Or do you genuinely care about the lives of your readers, and how you can add more value to it? Here are some ways to gauge the quality of your content:

Length

Although increasing the word count of your posts doesn’t automatically make your content of better quality, it is a step in the right direction. You might think to yourself that most readers are overstimulated, and stay clear of long posts. However, that can easily be mitigated by cleaning up your writing and using subheadings.

Likewise, don’t be afraid to create short, to-the-point posts. With proper use of multimedia, your word count can be significantly reduced without affecting the content of your work.

Natural Keyword Usage

Using keywords in your content is key in SEO writing. However, content oversaturated with keywords is the quickest way to turn readers off to your content, and to make them mistrust you, (and by proxy, your product). Come up with the keyword you want to use, and use it sparingly.

Address All Sides

Instead of writing from a single perspective, tap into your reader’s mind and come up with all the questions they may have about your post. For instance, if you are selling a product, don’t write that your product is great. Back it up with evidence. Even more, what makes your product better than that of your competitors? Elaborate, use anecdotes and empirical evidence. Whatever you may need to convince your readers that what you write is the real deal.

Going beyond this golden rule of SEO

Writing quality content is not easy, but it’s an important step in SEO. If you need help creating quality content for your website, reach out to our team of skilled writers at Websites Depot.

Improving SEO Content: Get Rid of Flabby Words

If you want to increase your website traffic, you need to attract the attention of your readers. But with the overabundance of online content, there is no reason why readers should read your content if it isn’t engaging them. Improving SEO content is a priority when it comes to attract traffic to your website.

One way to disengage your readers is to produce verbose content with weak words and expressions that don’t get to the main point. In the battle for the reader’s attention, make sure you aren’t making the following mistakes:

Using Too Many Words

If something can be said in one word instead of three, the former is the preferred method of writing. Adding useless words does nothing but make your content a pain to read. Getting rid of these redundant words and phrases makes your writing flow smoother, and is likely to retain your reader’s attention.

For instance, saying that something is “large is size” is the same as saying that something is “large”. Only difference? Word count. Decrease it.

Using Flabby Expressions
These expressions, like redundant words, do nothing to improve your writing. Instead, they act as fillers for limited content and create the illusion that the writer is saying more than they actually are. For instance, “in the event that” is the same as “if”. However, the former is unnecessarily long, more suitable for academic prose than for online content. It can bore your readers and make them more likely to move on to more reader-friendly content.

Not Saying What You Mean

Your readers should not have different interpretations of your content. This, of course, requires more effort from the writer. Don’t let that deter you. Oftentimes, using rich, specific language will reward itself by enticing readers, and leaving them with concrete ideas that will stick in their heads, instead of easily forgotten.

Improving SEO content with professional help

Powerful writing is a difficult skill to master. If you notice that your audience is not engaging with your content, make sure you’re not making the above mistakes when creating your content. For professional help with creating high-quality content for search engine optimization, reach out to Websites Depot for our writing services.

Professional Web Designers And Why They Are Important To Hire

When it comes to design a website, it is highly needed that you find very responsible, experienced and best service providers who can assure you the best, latest and very responsive design.

It is necessary as working with them is so easy and you can concentrate on your business rather than worrying about what the developers are doing and how they are performing. A professional website designer is very important for all the businessmen as they have a lot to offer you, which will definitely give you everything you want. So, if you don’t know how they can help you up in the best possible manner, you should check out all the advantages in hiring them up.

The very first advantage is to have seo friendly web design, which doesn’t provide by all at all. This is the benefit of hiring the professionals as they don’t work for money, but they work to offer you a complete peace of mind in terms to give you great visibility and profit. They are the one, will suggest you all the latest designs and other various important factors which will assure you to get the best website free from all the errors and issues. Talking about SEO friendly website design, this is something very important in terms to get the visibility in all the major search engines and this way the SEO or promotion procedure can be easier for you. Even, if your website will be SEO friendly, you can promote your website on your own without taking the help of the professional team.

Apart from this, they work from the scratch, however, if you have any kind of idea or design in your mind, don’t feel shy to share with them. You can also give them few references on anything, whether it is all about designing of a website, the color combo, the content placement, jquery of the website or anything else, they will surely obey your orders and will give you everything exactly as you want. Also, if they find you wrong or out of the track, they will definitely guide you in a better way so that you can expect the best website which can make anybody jealous. Not only this, professional web designers always have the best team of the experts not only for the designing, but for graphic designing in order to offer you the best and original images along with the content. You can expect high quality contents for your website which will surely complete the same and will look very appealing.

In addition to the same, you can expect professionals with you all the time and offer 24/7 customer support, so that you can expect quick help and support if you are stuck anywhere. So, hire the best and make out the best online identity.

Web Design Los Angeles To Demonstrate Business And Leadership

If you are serious for making a great business identity online, you should definitely consider having ultimate website in order to attract the people. This is the most important thing you should do no matter what kind of business you do, where you are running the same or what is its type- whether online or offline.

It is very important that you hire a professional and the best website developer so that you can expect the best, clean and easily to use website. If you need a website that’s good for your business, will grow alongside your business, captures your brand, and can adapt as technologies evolve, you will need to invest more time in finding the best company. Surely, you will find lots of companies in your area, freelancers and other various people who will give you full commitment in making the best website for you, but you shouldn’t believe on them at all. Website designing is not all about a childplay and you should find right person to offer you the best possible results.

Web design los angeles team can build any kind of website for you from a small website to the big one and this will definitely give you great visibility and leads. When you are with the pro you can expect anything from them and the best thing which you will definitely get and that is the best website can easily and promptly attract the visitors to take action, and that impact your bottom line in the process. It doesn’t matter whether you have full knowledge about the website designing and the platform or not, you can expect the expert advice which will surely help in having the right website as per your business. You should hire someone very specialized in the website design and development and they should have full knowledge on any platform ranging from custom WordPress to Boostrap, Joomla, Kentico, ASP.NET and various others.

When you hire any web design agency los angeles, you should confirm its level of work, the experience, communication, technology used and other various things. As well as, you don’t forget to check out their previous and current portfolios so that you can analyze their professionalism in creating the website. This is very important to judge their skills and talent and don’t forget to check out their packages or price as per your custom requirements. Also, you better let them know what exactly you want and check whether they are able to complete the project or not and what duration they are offering you. Aside this, you should check out the facilities, help and support and other various things are offering so that you can compare everything and move up with the best service provider in order to get the attractive website to attract great visitors to your sites along with the returning one.

Key Elements of a Good SEO Strategy

Ever since the internet became massive, the main objective of every company with a website is to show up at the top of search engine’s lists. This guarantees that billions of online users will see your brand. Most of them will not go beyond the first page of Google, Yelp or Bing. So the competition is harsh, no matter the niche your company belongs to. For this reason, it is important for you as a marketer to consider some key elements of a good SEO strategy. They’ll make a difference between a complete success or loosing thousands of dollars.

Investing in White Hat SEO is always the best choice. It may take some time, but it’s basically the only way to have a prosper, long-lasting online presence. Many people in the past had quicker results with bad SEO practices. Google developed their famous algorithm in order to stop these people from abusing of the system. Many victims of fraudulent SEO saw their rankings collapse and get serious penalties. That’s one of the reasons SEO is still a bad word in many circles. But following its best practices brings countless benefits.

How to improve your SEO

One of the main elements of a good SEO strategy is have a responsive web design for your digital platform. By 2018, 80% of all internet users own a smartphone and/or tablet. Missing adaptative design is basically missing 80% of the internet. Regarding SEO, Google analyzes people’s behavior online. And if your site has a high bounce rate due to clients not being able to browse on their mobile devices, your rankings will very likely fall.

A smart and efficient online reputation management will also gain you good rankings on SERPs. Google prioritizes good customer experience above everything. So if your company lacks of reviews on sites like YELP, Google my Business, Angie’s List or Facebook reviews, it’d be hard to expect good rankings. Don’t be afraid of trolling or negative feedback: if you handle them on time and properly, they can be even beneficial for your brand.

Featuring fresh, quality content has become more essential in time. With so much content online, it’s difficult to make a difference and engage audiences. But it’s not impossible. You can create relevant blogs and videos that inform and show your expertise in your industry. Optimizing the photos and videos you use for your pages will also helps Google crawl on them and detect that what you’re sharing is meaningful. This will necessarily elevate your rankings.

Let’s make a good SEO Strategy together

One of the things that discourage many people when it comes to SEO is that it takes some time to give results. You should expect to be in the first page of Google in around 4 or 6 month. And it might take up to a year to be number one, depending on your industry and how competitive it is. However, it’s worth it. When your brand ranks organically, its traffic increments drastically and can even outcome Pay Per Click efforts, which may give quicker results but are way more expensive.

Websites Depot is a boutique Digital Marketing Agency certified as Google Partners. We have the tools and the knowledge to provide you with the keywords, good content and everything necessary to make your website rank high in search engines. Call us at (888) 477-9540 and make an appointment with one of our Account Executives. Let us know more about your brand and we’ll guarantee your business will grow.

Useful Social Media Marketing Tips to Achieve your Goals

Search Engine Optimization is a top priority for anyone doing Digital Marketing. But Social Media Optimization has become equally important. 88% of the internet users rely on at least one of these platforms to get information about a brand. In fact, YouTube is the second most powerful search engine, right after Google. So it’s in your best interest to follow these useful Social Media Marketing tips to make your business grow and achieve your goals.

Social media has around 2 billion active users. So it makes absolutely no sense to rely just on your website to reach online audiences. If you haven’t done it yet, you should expand the boundaries of your site and start creating a presence in Social Media. The main goals you need to keep in mind since the beginning are to attract visitors, build a loyal base of followers and convert leads.

Doing Social Media Marketing the Smart Way

One of the fundamental Social Media Marketing tips that you need to follow is to set specific marketing goals. The more details you have about your target audience, the easier and more effective your choice of Social Media will be. This will also make it easier to aim to the right people, necessarily generates a loyal community, brand awareness and quality leads. You need to follow the SMART criteria:

Specific: target a particular audience.
Measurable: set quantifiable goals.
Achievable: establish challenges that are feasible at your level.
Realistic: be aware of your limitations and the context you’re moving in.
Time-related: set a period of time to achieve your goals.

Basing on this information, the next step is to choose the right platforms for your company. 79% of the internet users have a Facebook account, so having a page for your business y almost mandatory. But there’s also life beyond the giant Social Network. If you have a concrete knowledge of your audience, it’s easier to know where they spend time the most. And then you can choose between Snapchat, Tumblr, Vimeo, Pinterest, Google + and many others that, although not being as massive, are still very popular.

Featuring original, relevant content is as basic as necessary in any Digital Marketing strategy. Social Media doesn’t escape this reality. The more original and fresh your content is, the bigger your audience and the more you convert. This content is also an essential part of your online reputation management, as it reflects your expertise and leadership in your industry.

Going Beyond the Social Media Marketing Tips

Now that you know about your target audience and the platforms they use the most, it’s time to go to action. Social Media Marketing should be a link between your website and your business to the people you’re trying to reach. Your site should have responsive web design in order to receive all those prospects engaged through social media. A strong social media presence and an adaptative design are also ranking factors for Google. So your SEO will also be benefited by these efforts.

If you need assistance on Social Media Marketing, our experts at Websites Depot will be more than happy to help you. Call (888) 477-9540 and talk with an Account Executive to discuss any detail to make a solid presence in social media community.

How to Write SEO Content for Your Website

How many times did you read the phrase “content is king”? Although repeated, it’s essentially true; especially in Digital Marketing. How to write SEO content for a website is something that many marketers struggle with. Not only because of the effort that takes to feature original, appealing and fresh writing but also, because it’s necessary to optimize that content the right way in order to make it rank properly in SERPs. Otherwise, you may have the most revealing, most technical and best-written article… but no one will be reading it.

Optimization of your blogs and written content on your pages is the ABC of SEO. That’s what makes people find your website organically and eventually, hire your services. Websites Depot has in-house content writers who generate blogs for all of our clients. We do it that way because we know the importance of using the proper writing along with a careful use of keywords in order to make our client’s sites rank high. Throwing content meaninglessly and stuff it with keywords that make no sense is not only unattractive to users: it’s a total backfire when it comes to SEO.

The basic traits of how to write SEO content

The first thing you need to think about how to write SEO content is to research for your keyword. Nowadays, with the high levels of competition in digital marketing, it will be hard to rank for one or two simple words. You also need to keep in mind how common users perform searches, not only by typing but also with voice search. So it’ll be better to think about keyword phrases better than just keywords. Sometimes you can even find those phrases by performing a search yourself on Google. There are also very useful tools online like SEMrush that can help you get very good ideas and track where you ran for your keyword.

Once you choose the keyword or phrase, your writing will obviously revolve around it. Of course, it needs to be something relevant and attractive that shows your expertise in the topic you’re writing about. Forcing keywords in a writing and fill it with links will do little or nothing to your SEO and it can even hurt it. What you do need is to place your keywords strategically in several parts of your article:

1. The title
2. The first paragraph
3. The H1 or H2

Then, you need to use some variations of your keyword in the body of the blog. Of course, you need to make it feel natural for two reasons. One, because users looking for the keyword you want to rank for want to know more about it. And two, because Google’s artificial intelligence can tell the difference between real writing and spammy content. This can lead to the exact opposite of what you want, which is sinking your rankings.

Your article’s ideal length

Your article should be at least 300 words long in order to give your writing enough value and make it attractive to both your audience and search engines. It’s recommended to add no more than two or three links to your blog. These blogs should lead to pages that are relevant to the keyword they’re linking to.  In future blogs, we will share information about how to properly optimize your writing for SEO.

If you need assistance to create content for your website or if you don’t have the time to do it properly, we can help you. Websites Depot has expert, bilingual in-house writers, who can create excellent, relevant content for your pages and blogs. Call us at (888) 477-9540 and make a consultation today.

Does Hiring A Professional Web Design Agency Offer Some Benefits?

One of the problems of some small business owners is that they don’t hire a professional web design agency to handle their project. It’s true that hiring professionals can be expensive. But the results they offer outweigh the cost of hiring them. The majority of business owners who build their own site or hire an amateur failed to launch their website at all.

In today’s mobile world, you can’t afford to have a website designed by an amateur. Instead, your website must be interactive that can adapt to change.In other words, it must be optimized for new mobile devices. Furthermore, it can update content and keep it fresh. Plus, it has to adapt to the latest algorithm changes of the search engines. Most of all, your website must have a killer design. In that way, it can easily stand out in the crowd.

It’s true that you can figure out web designing by yourself. However, the results may not be as good as the result of hiring a web professional. Keep in mind that websites designed by amateurs failed most of the time. Always remember that your brand or company deserves better than that. When you hire a professional web design agency, like Websites Depot, you can focus on running your business and learning how to improve it, instead of just learning web coding and SEO.

Uses innovative technology

Professional web designers and developers are working with innovative technology to ensure that the websites of their clients can still adapt to changes many years from now. In other words, they keep an eye on any future developments. They can show you how to avoid getting left in the digital world. If you have a vague vision of your website, professional web designers can refine it. They can make sure that your vision works fine in life. And if you don’t have an idea on how your website should work, web design agencies can create your own unique look.

A Professional Web Design Agency has years of experience

Building a useful website is not an easy task. You need to be highly skilled, know the latest web standards and learn a few machine languages. If you don’t have those qualifications, then it’s best to allow web design professionals to handle it for you.

Websites Depot, for example, has years of experience in this field. Our experts will fix all issues related to web designing. They can look through thousands of codes or create custom solutions for your brand. Call us today at (888) 477-9540 and let us know how we can help you with your web design needs.

Can a No-Follow Tag Help Boost Your Search Ranking?

Some people cringe when they hear “nofollow” tag in SEO. The reason for this is that SEOs detest nofollow links. But it must not always be the case. In 2005, search engines created a nofollow attribute to fight link spam. Then, Google recommended that website owners must use it for paid link ads. It was their way of telling the Internet search giant that they’re being paid for the links. This approach helps Google in differentiating between paid and natural inks. This raises one question: can a no-follow tag help boost your search ranking?

Nofollow links are ideal

The most popular pages on Google have up to 40 percent nofollow links. Google expect reliable websites to have a natural backlink profile. In that case, a nofollow link carries an SEO value. For that reason, it should be part of your SEO strategy.

A nofollow link has real SEO value. However, it must have relevance to your site. Many popular sites place nofollow on their outbound links. It’s true that a link from them will have no value in PageRank, it still offers high value because of the size of their user base. A nofollow link provides potential visitors an opportunity to visit your site. It also expands their awareness. In fact, a mention on your site without a link can still be valuable to increase awareness about your website or brand.

But how should you implement nofollow link on your website?

One of the good guidelines you must follow is to use nofollow link in forums or comments. Keep in mind that user-generated content can be a source of spam. Even if you moderate it, things can still slip through. Then, if you have sponsored content, you must always use nofollow link. In press releases, it’s best to use nofollow links. That’s because the press release is being abused. Furthermore, press release sites are using nofollow links.

However, if you accept guest posting, you may consider a follow link in the bylines of authors. But you must only do so if your guest writer is a person you trust. Then again, it’s best only to allow guest authors to include one link in their byline. You may also use a do-follow to your interviewees. But use the anchor text of their name to be safe. If you’re not sure how nofollow and do-follow links can help improve your search rankings, please consult with Danny Star of Websites Depot. You may contact him through: (323) 922-5959

Magento Vs. WordPress: Finding the Best CMS Web Design Platform

Choosing the right Content Management System is essential to run a website that suits the needs of your business. This choice will depend mostly on the type of company you run and the use you want to give to your online platform. Do you want to use it as an online store? Do you want to feature information easily and quickly? Would you want to feature a massive catalog of articles? In this decision, the now classic rivalry Magento Vs. WordPress arises along with the question of which one is the best CMS web design platform.

Both platforms are equally powerful, easy to use and SEO friendly; some of the traits most online marketers appreciate the most. Magento and WordPress also feature an equally impressive level of customization and allow creating great eCommerce platforms. Although they share these basic (and crucial) traits, they have significant differences. Knowing these traits from each CMS will determine which one is the most suitable for you company.

Know more about your CMS
Some people still think WordPress is merely a blogging tool. And even though it started like that, that thinking is greatly outdated. In fact, WordPress dominate 30% of the websites all over the internet. This means over 70 million websites around the world.  This open code platform features many useful plugins; some of them, free of charge. Woocommerce, for example, is an excellent eCommerce platform. And Yoast is an intuitive and comprehensive tool to optimize your site’s pages and blogs for SEO. WordPress’ interface is quite intuitive and easy to use, and allows a high level of customization.

On the other hand, Magento is a special eCommerce web design CMS that allows you to create complete and easy to use online stores from ground. From startups to mega corporations, up to 150,000 websites run with this powerful platform. It allows you to add one-page checkout, a shopping cart or a whole product catalog to your store. However, it is not as easy to use and intuitive as WordPress. You may need the help of an expert in web development to take the best of it.

What Magento may lack in ease of use, it earns in security. WordPress’ popularity can backfire when it comes to safety, as it’s more vulnerable to hacking. And its ecommerce plugin makes it even more open to attack. Being a CMS that specializes in online stores, Magento features a more robust security. As it offers a limited quantity of extensions, there’s no need to worry about unsafe code or security loopholes.

The best CMS Web Design Platform for your business

You need to have a clear idea of what functionality you will give to your website. An online store needs to be not only quick and user friendly but also, safe. They handle a lot of sensitive information like credit card number, email addresses or phone numbers. In this case, Magento would be a better option for you. WordPress can give you a good online store too, but it’s not recommendable for big ecommerce store. It is superior, though, to use it in a website that works more like an online showroom for your products or service. And its SEO functionalities are more complete and easy to use than Magento’s.

If you still want to discuss what CMS would work best for your business, or if you have any additional questions, call Websites Depot at (888) 477-9540.